Brand Manager, Crestliner

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview:

As part of the talented Brunswick Boat Group marketing team the Manager, Brand Marketing of Crestliner leads North America marketing for this well-established, high-performing brand. This role blends strategic vision, brand leadership, and hands-on execution to drive growth, elevate brand awareness, and deliver compelling customer and dealer experiences.

The role is responsible for developing brand strategy and directing execution through innovative marketing programs that support both B2C and B2B engagement. As a key growth driver for the Crestliner portfolio, this position is accountable for maximizing marketing effectiveness, strengthening dealer partnerships, and increasing long-term customer value.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Building the Brand:      

Essential Functions:              

• Lead North America brand strategy and positioning for Crestliner, reinforcing the brand’s heritage, innovation, and leadership in aluminum fishing boats across regions and channels.
• Develop and execute annual marketing strategies and integrated campaigns that support new model launches, core line sustainment, and regional business priorities across the full marketing mix (digital, media, promotions, dealer marketing, and events).
• Serve as the expert on Crestliner’s target boaters—defining audiences, segments, and personas—and use customer insights, market trends, and competitive intelligence to inform brand strategy, messaging, and content.
• Partner with Product, Engineering, Regional Marketing, Sales, Digital, and Analytics teams to bring boats to market, ensuring strong launch execution, dealer readiness, and consistent global brand expression.
• Lead content strategy and production for product storytelling, launches, and always-on channels, translating technical features into compelling consumer and dealer-facing narratives.
• Plan and execute brand-led events and experiential activations, including boat shows, dealer meetings, on-water demos, and consumer experiences that drive awareness and demand.
• Monitor brand health, campaign performance, and competitive activity, using insights to continuously optimize strategy and execution.
• Own the Crestliner marketing budget, including annual planning, forecasting, and in-year optimization to maximize ROI and support growth objectives.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Knowledge, Skills, and Ability: 

• Excel in problem solving, innovation, team participation, and self-motivation.
• Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
• Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Communicate effectively with internal stakeholders
• Prompt response time to all internal and external customer inquiries and directives
• Strong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customers
• Business owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans

Qualifications:

• Ability to be in the office 3-4 days a week at the New York Mills, MN location.
• Bachelor’s degree required; MBA preferred
• 6-10 years of leadership in brand/marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Proficiency in directing the creative process for integrated marketing campaigns
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing large projects and meeting deadlines
• Intermediate to advanced user of Excel, PowerPoint, and Word
• Willingness to travel up to 10% of the time to trade shows; including travel to Canada
• Marine experience a plus

The hiring range for this position is $103,200 - $144,000 annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

In addition to base pay, this position is eligible for an annual discretionary bonus.  This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! 

About Brunswick Boat Group

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. 

For more information about EEO laws, - click here

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