About this role
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
The APAC Marketing team at BlackRock sets the strategic direction to drive commercial growth by designing and executing high-impact, multi-channel, and data-driven marketing strategies. Our mission is to ensure BlackRock’s offerings resonate with both current clients and prospective clients, raise brand awareness, and drive preference for our investment capabilities. It is the responsibility of this team to manage and implement brand, capabilities, and product campaigns, and utilise metrics to measure the return on investment and to inform and evolve future activity.
The individual will play a critical role in shaping how our iShares onshore ETF franchise is positioned and communicated to retail investors and brokers in Taiwan. This role focuses on developing high-quality, compliant, and locally relevant content that educates, engages, and builds conviction around iShares ETFs across digital and offline channels.
Sitting within the Taiwan onshore ETF marketing team and closely partnering with iShares product, sales, and regional marketing stakeholders, this role supports BlackRock’s strategic goal of growing ETF adoption and deepening investor understanding in a highly crowded and competitive market. The position is well suited for a content-driven marketer who wants exposure to ETFs, onshore distribution dynamics, and global asset management, with clear opportunities to broaden scope into regional marketing, campaign strategy, or product marketing over time.
Responsibilities:
· Develop and localize ETF-related marketing content tailored to retail investors and broker partners in Taiwan, translating global and regional iShares narratives into locally relevant messaging while ensuring regulatory compliance.
· Contribute to content planning and thematic development, supporting consistent ETF storytelling aligned with Taiwan retail investor needs and market dynamics.
· Execute and optimize content across owned channels (websites, social media, YouTube, LINE and broker platforms), including campaign implementation and performance tracking in accordance with BlackRock guidelines and governance standards.
· Collaborate closely with product, sales, investment and compliance teams, as well as regional stakeholders (APAC Marketing and Corporate Communications), to ensure accuracy, consistency and regulatory alignment of ETF communications.
· Support investor education initiatives, including participation in broker seminars and retail investor events, communicating ETF concepts in a clear, professional and compliant manner.
Core Skills:
· Strong content development and storytelling skills, with the ability to simplify complex investment concepts
· Solid understanding of digital content formats and distribution channels
· Detail-oriented mindset with an ability to work effectively within compliance frameworks
· Strong stakeholder management and collaboration skills
· Excellent written Chinese skills and strong English communication abilities
Qualifications:
· At least 3–5 years of relevant experience in asset management, financial services, content marketing or financial journalism.
· Bachelor’s degree in marketing, Communications, Journalism, Finance, Business or related disciplines.
· Prior ETF content marketing experience within a Taiwan-based asset management firm is strongly preferred, particularly with familiarity in investment products and regulatory requirements.
· Ability to manage multiple projects in a fast-paced environment and deliver under tight timelines.
· Passion for investing, financial education, and building investor engagement
**Qualified applicants, including people with disabilities, are welcome to apply
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
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