Marketing Manager-Canadian Programs

Job Summary:

The Canadian Program Marketing Manager is responsible for developing and executing strategic marketing initiatives tailored to the Canadian market. This role ensures alignment with Bass Pro Shops’ brand standards while adapting campaigns to national preferences, regulations, and customer behaviors.

Key Responsibilities:

• Lead the development and oversight of the omni-channel marketing plan for Canadian marketing programs through effective collaboration with key merchandising, marketing and channel stakeholders
• Lead cross-functional communication processes to ensure resources are aligned across stakeholders to deliver quality execution of marketing campaigns
• Manage campaign performance and key metrics, providing regular reporting and optimization recommendations to leadership.
• Parter with brand and creative leaders to lead the development of brand management standards that strengthen our company and product brands positioning in the marketplace.
• Collaborate with Canadian retail, merchandising, and eCommerce teams to support all campaigns including product launches, promotions, and seasonal events.
• Analyze and communicate market trends, customer insights, and competitive activity to inform strategy.
• Manage relationships with Canadian relevant agencies, and vendors.
• Ensure compliance with Canadian advertising standards and bilingual (English/French) requirements where applicable.
• Support community engagement and conservation initiatives in Canada.
• Provide leadership development including coaching, accountability and recognition to team of direct reports and partners

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 8+ years of marketing experience, preferably in retail or consumer goods.
• Strong understanding of Canadian market dynamics and cultural nuances.
• Experience with digital marketing platforms, CRM tools, and analytics.
• Excellent project management and communication skills.
• Bilingual (English/French) preferred.

Preferred Attributes:

• Passion for outdoor recreation and conservation.
• Experience working in multi-national company environments.
• Familiarity with Canadian retail regulations and consumer behavior.

 

 

Bass Pro Shops