Project Lead | Premium Seating, Suites & Capital Gifts (Midwest Power 5 University)

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

THE ROLE        

The Project Lead will spearhead the Legends Global Sales on-site engagement at one of the nation’s most prestigious Power Five universities, playing a central role in shaping the future of a flagship athletics program. This high-impact leadership role is responsible for building and executing dynamic sales, marketing, and communications strategies that drive significant revenue for a transformational capital project featuring premium seating, suites, and major capital gifts.

This is a role for a seasoned, high-energy sales leader who thrives in fast-paced environments, communicates with confidence across all levels of the organization, and builds strong, collaborative partnerships. You will work side-by-side with the university’s Athletic Department and Marketing, Ticketing, Communications, and Administrative teams, while remaining tightly aligned with Legends Global Sales leadership to ensure a unified, best-in-class approach.

Together with Legends Global Sales resources, you will design and execute integrated ticketing and premium seating campaigns across multiple channels, consistently raising the bar on strategy, execution, and results. The ideal candidate brings a relentless, results-driven mindset, a deep passion for collegiate athletics, and a team-first leadership style—combining optimism, discipline, and creativity to position both the project and the university for long-term success.

ESSENTIAL FUNCTIONS

• Drive cross-department collaboration to deliver a seamless, premium seating, suites, ticket sales, and fundraising strategy.
• Lead revenue-focused marketing, content, and lead-generation initiatives that grow premium seating and ticket sales.
• Partner with project management to track, analyze, and optimize campaign performance.
• Execute disciplined 30-60-90 day sales and communication plans across multiple channels.
• Recruit, train, and mentor high-performing sales talent on strategy, messaging, presentations, and closing.
• Build and execute strategy to maximize the Experience Center as a sales and fan education tool.
• Partner with department leadership to set and achieve annual revenue and campaign goals.
• Deliver clear weekly and quarterly reporting highlighting results, insights, and opportunities.
• Utilize CRM to manage pipelines, campaigns, activity, and forecasting.
• Lead multiple business units with accountability to meet and exceed performance goals.
• Represent the department through events, promotions, and client entertainment, including nights, weekends, and game days

QUALIFICATIONS

• Leadership experience in premium seating, ticket sales, and/or development within athletics or professional sports (critical).
• Proven success closing five- and six-figure premium seating or ticketing deals (critical).
• 8–10 years of progressive ticket sales and management experience.
• Bachelor’s degree required, Masters Preferred.
• Proficiency in CRM platforms (Salesforce, Microsoft Dynamics) and ticketing systems.
• Strong executive communication skills across internal and external stakeholders.
• Strategic, detail-oriented leader with strong execution discipline.
• Data-driven and analytically fluent.
• High-energy, self-motivated leader with exceptional organization and problem-solving skills.
• Flexibility to work non-traditional hours, including nights, weekends, and holidays.

LOCATION

On Site (University is based in the Midwest)

COMPENSATION

Competitive salary + incentive plan, commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.