Industry Marketing Manager (MEP and Structural Engineering)

26WD94757

Position Overview

Building engineers make the amazing happen. From ensuring that the tallest skyscrapers in the world stand, to playing a critical role in slowing climate change, building engineers improve our lives and make the world better.

This role is an exciting opportunity to use your strategic marketing and storytelling skills, deep audience understanding, and narrative excellence to lead Autodesk’s global audience marketing efforts for Structural and MEP Engineering audiences.

In this highly collaborative role, you’ll work across industry strategy, product marketing, campaign development, content, field, and sales to define the voice, needs, and opportunities for the Building Engineering audience. You will translate customer insights into clear messaging, compelling content, and full-funnel marketing strategies that drive awareness, engagement, demand, and customer success.

Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.

Responsibilities

Audience Strategy & Positioning

• Lead Autodesk’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP engineers

• Develop and refine personas, value propositions, positioning, and messaging that articulate Autodesk’s differentiated value across structural design, building systems engineering, analysis, coordination, and sustainability workflows

• Serve as the internal champion and subject-matter steward for the Building Engineering audience - informing product, strategy, sales, and cross-functional marketing

Insights & Market Understanding

• Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends

• Translate insights into actionable frameworks, ICP definitions, and audience-level narratives that guide marketing, sales, and product decision-making

• Understand how engineering teams evaluate tools, manage risk, collaborate, and coordinate across disciplines
   

Content & Storytelling

• Partner with content and campaign teams to create high-impact assets: customer stories, case studies, webinars, thought leadership, and POVs tailored to engineers

• Build relationships with key structural and MEP customers to secure proof points around productivity, quality, sustainability, and coordinated delivery
   

Campaign Development & Execution

• Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns tailored to building engineers and technical buyers

• Define campaign objectives, success metrics, and core messages; monitor performance and refine strategy with analytics teams

• Identify opportunities to amplify engineering-focused content across owned, earned, and paid channels - including engineering trade media and associations
   

Sales & GTM Enablement

• Partner with sales, technical sales, and industry strategy teams to align marketing programs with go-to-market priorities for structural and MEP engineering

• Collaborate on audience-centric sales enablement content (personas, talk tracks, value messaging, playbooks) to support pipeline generation and account engagement
   

Internal Leadership & Cross-Functional Influence

• Build strong relationships across product, marketing, PR, web, events, and education teams to align Autodesk’s engineering audience narrative and priorities

• Provide clear internal communications that articulate the Building Engineering audience strategy, market opportunity, and key insights

• Represent the Building Engineering audience in planning cycles, cross-functional initiatives, and campaign development sprints

Minimum Qualifications

• 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)

• Deep understanding of the AEC industry trends and the needs of engineering professionals

• Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies

• Proven experience in planning and executing successful product launches, including go-to-market strategies

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives

• Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

• BA/BS required, MBA or equivalent experience is a plus

About Autodesk / À propos d’Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous !

Salary transparency / Transparence salariale

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada (Colombie-Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l'expérience et la situation géographique du candidat et peuvent dépasser cette fourchette. En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d'actions et un ensemble complet d'avantages sociaux.

Diversity & Belonging / Diversité et appurtenance

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici :