Regional Sales manager - South | Consumer Business Group

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Job Description:

About 3M and the Consumer Business Group

At 3M, we apply science in collaborative ways to improve everyday life. The Consumer Business Group (CBG) brings 3M’s trusted and innovative brands—such as Scotch®, Post-it®, Scotch-Brite®, and Command™—to homes and workplaces across India. We combine global technology leadership with deep local insights to deliver convenience, efficiency, and quality that customers trust.

Role Overview

The Regional Sales Manager (RSM) – CBG will lead the sales, distribution, and retail execution strategy for the assigned region. This role is responsible for driving business growth through effective distributor management, channel expansion, and frontline team leadership. The position demands a balance of strategic planning, operational excellence, and people management to deliver sustainable and profitable growth in alignment with 3M’s values and business priorities.

Key Responsibilities

Sales & Distribution Excellence

• Implement, monitor, and continuously improve the region’s sales and distribution infrastructure, processes, and performance metrics.

• Develop and execute regional sales plans and programs to meet or exceed revenue and market share goals.

• Drive sell-out at retail through demand generation activities, visibility, merchandising, and in-store execution initiatives.

• Ensure product range availability, right product placement, and width of distribution across channels.

Team Leadership

• Lead, coach, and develop a team of Territory/Area Sales Managers to achieve sales targets and operational KPIs.

• Build a performance-driven culture with strong focus on capability building and customer-centric execution.

Channel & Distributor Management

• Appoint and manage distributors/super stockists ensuring right investment, infrastructure, and service levels.

• Monitor ROI, claims, and ensure timely financial settlements and adherence to 3M policies.

• Strengthen trade partnerships through consistent engagement and transparent communication.

Business & Market Insights

• Analyze market trends, channel dynamics, and competitor activities to identify growth opportunities.

• Provide regular inputs to marketing and category teams on pricing, promotions, and product performance.

Operational Governance & Reporting

• Ensure accurate and timely reporting on sales performance, forecasts, budgets, and trade spends.

• Manage regional budgets effectively and ensure adherence to compliance, ethical, and operational standards.

Key Accountabilities

• Achieving sales revenue and profitability targets for the region.

• Driving execution excellence in distribution, visibility, and trade programs.

• Timely and accurate claim settlements and financial control.

• Building strong customer relationships and ensuring high satisfaction levels.

• Adherence to 3M’s business ethics, compliance, and operational governance.

Qualifications & Experience

• MBA or equivalent postgraduate qualification.

• 10–15 years of relevant experience in sales, distribution, and channel management—preferably from FMCG, Consumer Durables, or allied industries.

• Strong business acumen with proven success in leading regional teams and managing large-scale distributor networks.

• Excellent communication, analytical, and stakeholder management skills.

• Prior experience or familiarity with the assigned region is preferred.

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