Marketing Coordinator

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a dynamic consumer brand platform powering innovative, high-growth DTC brands that meet families where they are. Their portfolio includes four fast-growing brands dedicated to delivering practical solutions to real-life needs. With a strong focus on brand storytelling, customer engagement, and performance-driven marketing, they operate in a collaborative, entrepreneurial environment built around growth and impact.

Location

Remote | 9 AM - 5 PM EST

Role Overview

The Marketing Specialist will support the SVP of Marketing, two Brand Managers, and Brand Owners across four owned brands. This cross-functional role is responsible for executing high-impact email marketing campaigns that engage customers and drive revenue, while also contributing to social media management, influencer coordination, and marketing operations.

The role combines copywriting, design, analytics, and operational support to ensure every campaign aligns with each brand’s voice and business objectives.

Key Responsibilities

Email Marketing & Campaign Execution

• Write, design, and execute email marketing campaigns aligned with each brand’s tone, objectives, and promotional calendar

• Build responsive email templates optimized for desktop and mobile

• Design campaign graphics using Canva and Adobe Suite

• Manage segmentation and personalization strategies to increase open and click-through rates

• Track and analyze campaign performance; report on KPIs and apply learnings to optimize future sends

• Ensure compliance with CAN-SPAM regulations and deliverability best practices

• Maintain and update the email content calendar in collaboration with the Junior Brand Manager and Brand Manager

• Stay informed on email marketing trends, Klaviyo updates, and performance best practices

Community Management

• Lead day-to-day engagement across brand social media platforms

• Respond to DMs, comments, and community inquiries to maintain a positive and responsive brand voice

Influencer & UGC Coordination

• Identify and reach out to UGC creators and micro-influencers for content partnerships

• Manage contracting, onboarding, and whitelisting setup where needed

Marketing & Operational Support

• Assist the SVP of Marketing and Brand Managers with campaign execution and brand initiatives

• Place and track product sample orders for influencer, media, and campaign use

• Support planning and execution of brand photo shoots, including production schedules and talent coordination

• Manage calendars, timelines, and administrative needs to ensure smooth cross-functional collaboration

Qualifications

Experience

• 2–4 years of experience in marketing, communications, influencer management, or social media, ideally within a DTC environment

• Experience using social scheduling tools, such as Planoly

• Experience marketing to US-based consumers (bonus)

• Affiliate management experience (bonus)

• Background in graphic design (bonus)

Skills

• Excellent verbal and written communication skills

• Strong copywriting and visual design capabilities

• Proficiency in Canva, Adobe Illustrator, and Photoshop

• Experience with Klaviyo or similar email marketing platforms

• Familiarity with HTML/CSS for email formatting

• Deep understanding of email best practices, segmentation, and lifecycle automation

• Familiarity with Instagram, TikTok, Meta Business Suite, and influencer tools (e.g., Grin)

• Highly organized with strong attention to detail and ability to manage multiple priorities

• Data-driven mindset with the ability to adjust strategy based on performance

• Team-oriented, proactive, and comfortable working in a fast-paced, remote, entrepreneurial environment

Opportunity

This role offers hands-on exposure across multiple high-growth DTC brands within a collaborative and supportive team. You will shape storytelling that drives measurable results, expand your expertise across email, influencer, and digital marketing, and make a meaningful impact from day one while growing within a fast-paced, entrepreneurial environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets