About Us:
Small businesses are the backbone of the US economy, comprising almost half of the GDP and the private workforce. Yet, big banks don’t provide the access, assistance and modern tools that owners need to successfully grow their business.
We started Novo to challenge the status quo—we’re on a mission to increase the GDP of the modern entrepreneur by creating the go-to banking platform for small businesses (SMBs). Novo is flipping the script of the banking world, and we’re excited to lead the small business banking revolution.
At Novo, we’re here to help entrepreneurs, freelancers, startups and SMBs achieve their financial goals by empowering them with an operating system that makes business banking as easy as iOS. We developed modern bank accounts and tools to help to save time and increase cash flow. Our unique product integrations enable easy access to tracking payments, transferring money internationally, managing business transactions and more. We’ve made a big impact in a short amount of time, helping thousands of organizations access powerfully simple business banking.
About the Role :
We are looking for a Senior Data Analyst, Growth + CX who understands how to leverage data to drive strategic initiatives and optimize business outcomes. If you are motivated to use data to revolutionize small business banking and improve customer acquisition, lifetime value, and engagement, then we want to chat.
As a Senior Data Analyst, Growth + CX at Novo, you will be a key analytical partner to the Marketing, Growth and CX teams. Your primary focus will be to drive the analytical strategy for customer acquisition and retention, championing a rigorous test-and-learn culture to enhance performance across all marketing channels, ultimately increasing customer lifetime value and engagement. You’ll help ensure that how customers feel is as measurable and actionable as how they convert. You will be responsible for:
Designing and conducting experiments to test hypotheses related to core product features and marketing strategies
Digging deep into data sets to find insights critical to our future success
Bridging the gap between how upstream strategies impact lower funnel results
Overseeing go to market launches from a data pipeline and results perspective
Collaborating with cross-functional teams, including CX, Product, Marketing, and Banking Operations, to implement and evaluate data-driven initiatives
Identifying new opportunities for growth and efficiency improvements through rigorous data analysis and strategic thinking
Mapping end-to-end customer journeys using behavioral, transactional and feedback data
Analyzing and creating CX metrics to surface patterns and tie CX to business outcomes
Translating qualitative customer feedback into structured, actionable insights
Bachelor’s degree in a quantitative field such as Economics, Engineering, Statistics, Mathematics, Computer Science, or related discipline
5-7 years of experience in data analysis, business intelligence, or analytical marketing role
Proficiency in SQL
Strong familiarity with Marketing and CX principles, data, trends, and innovation. Including brand, affiliate marketing, SEM, SEO, and CRO
Strong analytical skills with the ability to interpret complex data sets and provide actionable recommendations
Experience with A/B testing and experimental design
Experience building forecast models or response curves
Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders
Highly motivated and comfortable working in a fast-paced, dynamic environment with a high degree of ambiguity
Asking the right questions and often leading the investigation into correctly answering them
Clearly setting expectations and delivering on projects at the pace of high-speed startup
Helping the whole team move the needle on our core KPIs
Experience in the fintech or banking industry
Proficiency in Python
Familiarity with machine learning techniques and their application in business contexts
Experience with customer segmentation and lifecycle analysis
Exposure to VoC (Voice of Customer) tools
Novo values diversity as a core tenant of the work we do and the businesses we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, role-specific, or any other protected characteristic
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