Leland’s mission is to unlock human potential by making the world’s expertise more accessible. We do that through a platform that connects people with coaching, content, and courses that can can help them achieve their most ambitious career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational and career coaching.
We're looking to add an ambitious Head of Organic Marketing to our hard-working growth team. If you are an aggressive, creative, and driven executor, who wants to build a killer organicgrowth engine and team, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals.
Responsibilities
Craft Leland's brand, voice, and reputation online
Own and 10x existing social growth channels
Identify and experiment with new social growth channels, content types, viral loops, and tactics
Build and optimize scalable content systems and teams to amplify the Leland brand
Dive deep into platform ecosystems and algorithms to determine winning strategies
Leverage data to measure results, learn quickly, and iterate on what's effective
Work cross-functionally across the growth, product, and operations teams to support broader growth initiatives
Own and scale Leland's SEO strategy, including on-page optimization, content-driven search, and keyword targeting, to drive sustainable organic traffic growth
Partner with content and product teams to ensure SEO best practices are embedded across the site and new initiatives
Qualifications
5+ years of experience in organic marketing, content, or growth roles, with a track record of building and scaling social channels
Proven ability to grow an audience from the ground up across platforms like Instagram, TikTok, LinkedIn, YouTube, or similar
Experience managing or mentoring others, with the desire to build and lead a small team over time
Strong writing and storytelling skills with a sharp instinct for what resonates online
Deep understanding of platform algorithms, content formats, and what drives organic distribution
Comfort with SEO fundamentals, including keyword strategy, on-page optimization, and tools like Ahrefs or Google Search Console
Data-driven approach to content: you set goals, measure performance, and iterate quickly
Rigorous testing mentality: you form hypotheses, run structured experiments, and use results to drive decisions rather than gut alone
High-agency owner who takes full accountability for outcomes, moves without waiting for permission, and finds a way to get things done
Thrives in a fast-moving, ambiguous environment and can prioritize without much hand-holding
Join a high-growth consumer startup focused on helping people achieve their goals by connecting them with expert coaches
Opportunity to take part in building a world-class team
A collaborative, high-energy environment where your contributions have a direct impact
The chance to join a passionate team helping people achieve their career and educational dreams
Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.
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