At January, we're transforming the lives of consumers by bringing humanity to consumer finance. Our data-driven products help financial institutions streamline their collections, offering borrowers straightforward and compassionate solutions to regain financial stability and control over their lives. We're not just expanding access to credit – we're restoring dignity and giving millions of people the chance to achieve financial freedom.
As Senior Marketing Manager, you will establish January's GTM engine from the ground up — building the marketing motion that contributes to our pipeline and accelerates our path to nine figures in recurring revenue.
You’ll report to our VP of Revenue. You'll work closely with a sales team closing impressive deals with almost zero marketing support and exceptional GTM efficiency metrics that give us rare permission to invest aggressively.
Your mandate: prove that disciplined marketing investment creates measurable pipeline impact, then build the systems that scale as we grow.
We need someone who will relentlessly challenge our assumptions about positioning, push back when our internal narrative doesn't match what buyers actually care about, and prove that disciplined marketing investment creates leverage as we scale. This isn't about building brand for brand's sake. It's about making our AEs more effective at every deal stage, then ensuring they have enough qualified conversations to hit aggressive targets.
Your Impact
Generate Pipeline: Own measurable marketing contribution to new logo pipeline. Design and execute ABM, event, and high-touch campaigns to source our ICP and create coverage for 2026 growth goals.
Amplify Brand Awareness: Improve our visibility with top banks and dream prospects. Manage our presence at conferences and industry events, execute high-impact ABM plays, and ensure >75% of our top-25 targets know who we are and why we’re exceptional.
Enable Sales: Build and maintain a repeatable library of insight-led collateral (discovery guides, ROI calculators, POV decks, executive presentations). Drive adoption with AEs to reduce prep time and increase conversion rates at key deal stages.
Refine Messaging & Positioning: Develop tight feedback loops with Sales, CS, and Product to continuously sharpen January's narrative. Validate resonance through controlled outreach, win/loss analysis, and market feedback.
Capture Market Insights: Distill signals from events, competitors, and client conversations into actionable insights that shape campaigns and product positioning.
What We're Looking For
Enterprise GTM Experience: 3–6 years in B2B marketing, with direct experience supporting >$100K ACV, multi-stakeholder deals. Exposure to enterprise SaaS, fintech, or regulated industries strongly preferred.
Proven Pipeline Impact: Clear track record of marketing programs that drove measurable pipeline contribution and influenced revenue outcomes—not just supporting brand or demand-gen activity.
ABM & Field Marketing Skills: Hands-on experience executing account-based campaigns, managing conferences and executive events, and turning field activity into real pipeline.
Analytical & Systems-Oriented: Obsessed with understanding what’s working, what’s not, and how to improve. Can speak in pipeline %, conversion, and ROI, not vanity metrics.
Sales Partnership: Comfortable working daily with enterprise AEs and sales leadership. You’ve built collateral that sellers actually use and can point to metrics that improved sales cycles.
Strong Writing & Storytelling: Ability to package complex financial and regulatory topics into compelling narratives for buyers and internal stakeholders.
Scrappy Builder: Thrives in lean, fast-moving environments. Willing and able to run campaigns end-to-end (from copywriting to vendor management to reporting).
As a New York City-based company, we are dedicated to transparent, fair, and equitable compensation practices that reflect our commitment to fostering an environment where all team members are valued and supported. We encourage individuals from all backgrounds to apply.
We are an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, age, veteran status, or any other legally protected characteristic.
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