Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
We’re looking for a Web Product Lead to lead the website as a product, accountable for its strategy, outcomes, and evolution over time. This role is about maximising business and user impact: improving conversion, engagement, clarity, and trust across the entire website.
You’ll define what success looks like, set a clear roadmap, and continuously improve the site using data, experimentation, and fast feedback loops. The website is not a delivery project or a marketing asset alone — it’s a core part of the product experience, especially for users who haven’t signed up yet.
Progress matters more than polish. You’ll prioritise learning, momentum, and measurable upside over perfect execution.
Lead the website as a product
Treat the website as a first‑class product with clear goals, metrics, and trade‑offs
Define success across conversion, engagement, performance, reliability, and reach
Continuously reassess priorities based on impact, learning, and opportunity size
Define and evolve logged‑out product experiences
Shape how product value is experienced before signup
Identify opportunities to surface real functionality, feedback, or interaction earlier in the funnel
Partner closely with Product and Engineering to test and evolve these experiences quickly
Drive conversion, experimentation, and learning
Run a continuous experimentation program across acquisition, activation, and engagement
Form clear hypotheses and use quantitative and qualitative signals to evaluate them
Turn insights into compounding improvements across journeys and surfaces
Set direction across the full footprint
Maintain a clear, outcome‑driven roadmap spanning experiences, content systems, and foundations
Shape how content, product surfaces, and infrastructure work together without centralising ownership
Balance short‑term wins with step‑change opportunities
Make pragmatic calls on scope, sequencing, and trade‑offs
Use AI to increase leverage and speed
Use AI as a core product tool across analysis, ideation, copy, design, and delivery
Accelerate experimentation through rapid generation and testing of variants
Continuously explore tools and workflows that materially increase output per person
Enable contribution and scalability
Establish patterns, principles, and guardrails that allow others to safely contribute content and experiences
Reduce dependency on single individuals or teams
Ensure improvements can ship continuously without creating chaos or regressions
Partner with a small web squad
Work closely with engineers and a designer to deliver outcomes, not tickets
Keep priorities sharp and momentum high
Ensure discovery, delivery, and optimisation stay tightly connected
Maintain strong fundamentals
Ensure performance, accessibility, SEO, and reliability support product outcomes
Make thoughtful decisions about trade‑offs and debt in service of long‑term velocity
Preserve flexibility so the website can keep evolving
Experience
Experience leading or shaping high‑impact websites in product‑led, ecommerce, or content‑driven environments
Direct involvement in driving conversion, engagement, or growth outcomes
Seniority matters less than judgment, accountability, and follow‑through
Product mindset
Strong intuition for user behaviour, grounded in data and evidence
Comfortable working with hypotheses, experiments, and imperfect information
Motivated by measurable impact rather than output
How you work
Ruthlessly prioritises what matters most
Biases toward shipping, learning, and iterating
Makes clear calls and moves things forward
AI‑native ways of working
Uses AI as part of everyday product workflows
Thinks in leverage, systems, and compounding efficiency
Curious and proactive about new tools and approaches
Technical and design fluency
Technically fluent enough to make good product and prioritisation decisions
Strong appreciation for UX, design quality, and brand expression
Works effectively with engineers and designers without micromanagement
The website has a clear, outcome‑driven roadmap across its full footprint
Logged‑out experiences increasingly demonstrate real product value
Conversion, engagement, and throughput trend meaningfully upward
Experiments ship frequently and directly inform what comes next
More people can contribute safely and effectively
The website is continuously improving — never static, never "done"
1. Build to Last
We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.
2. Own Your Practice
Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.
3. Move Fast, Stay Steady
We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.
4. Make Others Better
Honest feedback, steady support, and shared growth keep our teams improving together.
Flexible hybrid working environment, with 3 days in the office.
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an own
Heidihealth.com.au
https://heidihealth.com.au.com