The U.S. construction permitting process is a black box. Over 500,000 forms and 20,000 processes, yet 95% of cities use the same building code. Every permitting delay costs businesses revenue, stalls expansion, and disrupts construction schedules.
Founded in 2022 by builders, entrepreneurs, and industry experts, GreenLite eliminates permitting uncertainty for developers nationwide.
We combine AI-powered technology with an in-house team of registered architects, engineers, and city planners to deliver the fastest, most predictable path to permit approval. Our expert-led compliance process ensures plans are code-ready before submission, reducing revisions, delays, and costs.
GreenLite has raised $86M in venture funding from leading investors including Insight Partners, Energize Capital, Craft Ventures, LiveOak Ventures, Trust Ventures, and Chicago Ventures. National brands, including Walgreens, TD Bank, and Driven Brands, trust us to accelerate approvals, reduce risk, and unlock growth.
The Role
GreenLite’s sales team officially launched in early 2024, and now, we’re continuing to build our founding team of trailblazers. This is your chance to get in at the ground level of a fast-growing tech startup revolutionizing the licensing and permitting industry. If you’re looking for a role where you can make an immediate impact, grow quickly, and be a key player in shaping the future of our sales org—this is it.
GreenLite is looking for a Business Development Representative (BDR), Enterprise Sales to be a key player in our growing sales team. You'll work closely with a team of Account Executives to identify leads, qualify prospects, and develop strategic outreach to secure high-value meetings. With full visibility into the sales cycle, you’ll gain hands-on experience in deal progression.
The most important attributes beyond core sales skills are: adaptability, intellectual curiosity, outstanding verbal and oral communication, problem solving, and being a great team player.
What you’ll be doing
Prospecting and Lead Generation: Research and identify potential customers using tools like LinkedIn, CRM software, and industry resources to build a pipeline of qualified leads
Outbound Outreach: Conduct cold calls, send personalized emails, and engage on LinkedIn to initiate contact with prospect
Qualifying Leads: Assess the needs of potential customers through discovery calls and emails to determine if they align with the company’s offerings
Scheduling Meetings: Quickly develop rapport and set up appointments or demos with qualified leads for Account Executives (AEs)
Educate and Engage: Share relevant information about GreenLite’s offerings, clearly demonstrating value and handling objections
Pipeline Management: Maintain and update lead information in CRM system (Hubspot), tracking progress and ensuring accurate reporting of activities
Collaboration with Sales Team: Work closely with AEs and other sales team members to strategically engage high-potential prospects and identify unique strategies to book meetings
Market Research: Stay informed about industry trends, competitor activities, and market developments to refine outreach strategies
Performance Reporting: Regularly update the Sales Manager and Sales Operations Manager on lead generation progress through weekly, monthly, and quarterly reports
Process Improvement: Continuously refine outreach techniques, ICP targeting, and lead qualification criteria to optimize conversion and pipeline flow
How you’ll be evaluated
Success in this role requires outstanding communication skills and a customer-first mindset—we take a consultative approach, ensuring every prospect finds the right solution. If you're driven, strategic, and eager to make an impact, we want you on our team!
Qualified Leads Generated: The number of leads passed to the sales team that meet qualification criteria, reflecting the SDR’s ability to identify high-potential prospects
Outbound Activity Metrics: Volume of calls made, emails sent, and other outreach activities to measure productivity and engagement efforts
Conversion Rates: Percentage of leads converted into opportunities or meetings, indicating the effectiveness of outreach and qualification processes
Meetings Set and Held: Number of meetings scheduled and successfully conducted, showing the ability to secure meaningful interactions with prospects
Pipeline Contribution: Value or volume of opportunities added to the sales pipeline as a result of SDR efforts, demonstrating their impact on revenue growth
Team Culture & Collaboration: Actively contribute to a positive team culture by collaborating with other functions, participating in events, and staying informed on industry trends to drive GreenLite’s growth.
What we’re looking for
Sales Experience: 1-4+ years of experience in sales lead generation, with a proven ability to quickly build rapport with prospects, manage pipelines and CRM systems, qualify leads, and collaborate with Account Executives to drive a strong sales pipeline
Organizational and Time Management Skills: Demonstrated ability to manage multiple leads simultaneously, prioritize tasks effectively, and maintain accurate and organized records within CRM tools
Resilience: Ability to bounce back from setbacks and maintain a positive attitude in the face of challenges
Coachability: Openness to feedback, willingness to learn from colleagues, and a commitment to continuous improvement
Proactive and Self-Motivated: Ability to independently prospect and take initiative without close supervision; thrive in fast-paced, ambiguous environments.
Education: Bachelor’s degree required.
Bonus: You have interest or experience in construction or real estate development
Competitive Compensation - Generous base salary & access to our Employee Equity Program, so you can grow with us.
Performance-Based Annual Bonuses - Rewards for high-impact results and contributions that move the needle.
Premium Health Coverage - Comprehensive medical, dental, and vision insurance for full-time team members and their families.
401(k) Retirement Plan - Helping you invest in your future with smart saving options.
Parental Leave - Generous parental leave for all parents to support your growing family.
Wellness Support - Monthly Wellness Stipend and full access to Wellhub, Talkspace, & Teladoc for your physical and mental well-being.
Weekly Team Lunches - Enjoy catered lunches every week in our NYC office. Great food, better company.
Company-Wide Team All Hands - Held twice a year, fostering transparency, alignment, and inspiration.
Team-Building Events - Regular opportunities to connect, collaborate, and celebrate as a team.
Unlimited PTO - Flexible time off so you can recharge, travel, or take care of life as needed.
Hybrid Work Environment – Our team thrives on collaboration, so we’re in the office 4 days per week. In the summer, from Memorial Day to Labor Day, we switch to a 3-day in-office schedule to give everyone extra flexibility.
GreenLite values people from all walks of life and professional backgrounds. We unde
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