Web Content Designer - SEO

Experiences Required for This Role

Website Content Writing – At least 3 years of measurable experience in the following:

•    Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

•    Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

•    Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

•    Aligning content with business goals, stakeholder objectives, and user needs

•    Inventorying and auditing of content on a local or enterprise level

•    Copywriting – a high proficiency in writing for real people and motivating them to action

•    Conducting in-depth research on industry-related topics to develop original content and optimize current content

•    Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

•    Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

•    Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

•    Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives

•    Developing high-impact KPIs and tracking the measurable success of content

•    Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

•    Defining customers’ needs and identifying content gaps that prevent successful digital experiences

•    Optimizing and categorizing content to align with a service-oriented information architecture

•    Working with subject matter experts to write clear text in plain language that achieves defined goals

•    Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

•    Structuring content in ways that customers are used to, and knowing the difference between features and benefits

•    Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Website Writing and Content Management

•    Knowledge of Sitecore or a comparable CMS

•    Content creation for websites

•    Expert copywriting and editing skills

•    Content marketing

•    SEO and analytics

•    Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)

•    E-ffective communication skills

•    High emotional intelligence

High Functioning in Complex Situations

•    Ability to distill complex concepts into simple ideas

•    Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools

•    Comfort in suggesting better strategies or pointing out risks in current development efforts

•    Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player

•    Supporting teammates’ skills and behaviors through development and delivery

•    Communication and collaboration with multiple departments and stakeholders

•    Creative and analytical thinking with strong problem-solving skills

•    Judgment in dealing effectively and diplomatically with government staff

•    Ability to maintain strict confidentiality.

Regards,

Mohammed ilyas,

PH - 229-264-4024 or Text - 229-469-1455 or you can share the updated resume at Mohammed@vtekis. com