At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, Mountain View or NYC.
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and one of the top three players in B2B digital advertising, growing nearly 3x faster than our category with tremendous growth opportunities ahead (as measured by revenue). When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers.
The Solutions Marketing team sits within the Integrated Marketing department and serves as industry experts who partner closely with our Product, Sales, Marketing and PR teams to build marketing communication strategies and the materials that get our product messages to the right people at the right time at scale. Our team is grounded in a culture of inclusivity, teamwork and impact over output. We lean into the fun that comes from being a marketer and find ways to celebrate our wins and learn from our mistakes.
This senior marketer serves as a video expert who partners closely with our Product, Sales, Marketing and PR teams to build compelling positioning and foundational messaging for our core video solutions with the goal of shifting customer perception and behavior. Through their work, they articulate the value of our solutions to our customers and the industry at large, demonstrating and proving how it solves their needs.
Additionally, this role serves as the lead for GTM planning for video in partnership with Product Marketing, Global Customer Marketing and Ecosystem Partnerships, helping to facilitate an integrated approach to how we unify our marketing and field plans across our Big Bets, Segment Plans and Sales Plays in service of our customers as well as our biggest business priorities..
The ideal candidate is a strong storyteller who can develop compelling narratives that meaningfully connect LMS solutions to our customer鈥檚 needs. You will have a deep understanding and expertise in media and advertising, with strong experience working in ad tech. This role also requires strong organizational skills and cross-functional collaboration, as you will galvanize and lead internal marketing teams towards a shared goal.
Responsibilities