Brand Graphic Designer

We’re looking for a passionate and proactive Brand Graphic Designer to help power the BaxterStorey brand. This new role has been created to strengthen, protect and elevate our visual identity across the business. From internal communications to large-scale brand assets, this person will play a key role in ensuring everything we create is bold, consistent and unmistakably BaxterStorey.

We need someone who is proactive and ready to hit the ground running, roll up their sleeves and deliver vibrant, high-quality design solutions that make an impact. You’ll work closely with our Head of Creative to challenge the beige, bland and boring — and help us continue to lead the way as a leading Hospitality brand.

RESPONSIBILITIES

In a nutshell, we need a Brand Graphic Designer with excellent creative instincts and strong technical ability, who is ready to roll up their sleeves and support our Head of Creative in delivering bold, supercharged designs across BaxterStorey. This new role has been introduced to strengthen and protect our brand identity, ensuring every visual touchpoint, from presentations to menus, reports to communications, is consistent, vibrant and unmistakably us.

Day-to-day duties include thinking outside of the bread bin when it comes to design. Someone who’s an Adobe guru (we’re talking AI, PSD, IDD, AF), but not afraid of working with most designers Achilles heel – PowerPoint! You will take ownership of briefs from concept through to final delivery, producing high-quality designs across digital, print and animation. Working closely with senior stakeholders and the wider creative team, you’ll act as a brand guardian, ensuring our guidelines are upheld while continuously finding new ways to elevate what we do and how we do it.

No one day is the same for our team of creatives. But we can guarantee one thing, that this role will allow you to work with great bunch of people.
Each one of the team is obsessed about food, fuelling great designs, and supporting stakeholders and clients across BaxterStorey.

Working for the Head of Creative, the Brand Graphic Designer will:

•Design and artwork a wide range of assets across both digital and printed formats, ranging from brochures, presentations, menus, signage, banners, reports, internal communications, event materials and much more

•Act as a brand guardian, ensuring all outputs are aligned to BaxterStorey’s brand guidelines

•Take ownership of creative briefs from initial concept through to final execution, ensuring work is delivered on time and to the highest brand standards

•Drive continuous improvement across our creative work, using initiative and independent thinking to develop new ideas and enhance what we do, and does not just wait for direction

•Support the ongoing development and refinement of our brands

•Support and develop our brand accessibility guidelines, ensuring legibility and inclusive design principles are applied to all touchpoints

•Work closely with senior stakeholders across Communications, People and Operations to translate business needs into clear visual solutions

•Present creative ideas confidently and professionally

•Support and mentor team members to ensure consistency and quality of output with the BaxterStorey brand

•Contribute to annually updated documents across support teams, including learning materials, recruitment adverts and policy documents and templates

•Collaborate with Subject Matter Experts to support long-term projects and brand initiatives

•Support with important internal events such as Awards, Graduations, annual conferences and more

•Manage multiple projects simultaneously, prioritising effectively and responding to changing business needs

•Work across multiple brand identities at the same time, maintaining clarity and consistency

•Improve and maintain organised file structures

•Work on and develop our internal platforms and communications such SharePoint, Bynder, emails and newsletters

•Stay up to date with design trends, tools and emerging technologies relevant to the F&B and hospitality sector

•Create engaging animated and motion assets where required

•Support and develop our websites and external brand presence

•Confidently reviews, challenges and supports the improvement of any work that doesn’t meet brand expectations

•Help streamline workflows and improve creative processes

•Occasional support with photoshoots