Exelab is a technology partner for enterprise companies, specializing in the design and development of custom digital applications that enhance customer engagement, streamline business processes, and enable data-driven decision-making.
We integrate HubSpot, Twilio, AWS, and Databricks, working with leading brands to deliver scalable, high-performance solutions tailored to their needs.
We go beyond execution—we deeply understand our clients' challenges and develop solutions that create measurable value.
Our work spans enterprise-grade CRM implementations, marketing automation, AI-driven analytics, and advanced customer experience platforms, always with a focus on customization and seamless integration.
At Exelab, we don't sell off-the-shelf products – we build custom, innovative solutions that directly target our clients' unique business objectives. Each client engagement is treated as a mini product development cycle: we start from a specific business problem and craft a tailor-made solution to deliver measurable business impact. The Value Builder will be the linchpin of this process, spanning multiple products/solutions over the year, each developed for different clients. This requires rapid learning, adaptability, and a consistent methodology to deliver results across varied domains.
Product Strategy & Vision: Work closely with business analysts and clients to understand business challenges and market context. Define a clear product vision and value proposition for each solution, ensuring direct ties to improving the client's KPIs (revenue growth, efficiency gains, conversion rates, retention).
Roadmap Planning & Prioritization: Translate product vision into concrete roadmap and feature backlog. Prioritize features that maximize business impact while meeting end-user needs, balancing quick wins with long-term capabilities.
User Experience Ownership: Take full responsibility for UX design of each solution. Maintain final decision authority on all UX choices, ensuring solutions are both functionally robust and intuitive. This extends beyond interface design to encompass the entire user journey and adoption strategy.
Cross-Functional Leadership: Lead cross-disciplinary teams through design, development, and deployment. During development, work in complete synchronization with developers, maintaining continuous communication throughout the workday. This involves brainstorming in natural language about functional requirements and technical possibilities, leveraging modern AI-assisted development approaches for rapid iteration.
Product Development & Launch: Oversee the solution's development lifecycle end-to-end, ensuring delivery on time, within scope, and meeting quality standards. Coordinate testing and collaborate with Tech Lead and Project Manager on go-live strategy.
Metrics Tracking & Iteration: Define KPIs and success metrics upfront. Once launched, continuously measure against targets. Conduct qualitative observation of solution usage in client environments, watching how users interact in their real work context. This dual approach drives ongoing improvements.
Client Engagement & Adoption: Act as a bridge to the client's organization throughout the project lifecycle. Engage directly with clients to observe solution usage and ensure adoption, including sitting with end-users to understand workflows. Success is measured in actual business impact achieved.