The Executive Creative Director (ECD) will define and elevate the creative vision of the brand across every touchpoint鈥攆rom product and storytelling to digital experiences and global campaigns. This leader will shape how the world experiences the Vuori brand: its voice, visual identity, and cultural impact. They鈥檒l bring big ideas to life, inspire a world-class team, and build the creative foundation for our next phase of growth.
As a member of the Marketing Leadership Team, you will partner with teams across Vuori. As a champion of creativity, culture, marketing and design, this leader will foster a team environment where ideas and execution thrive side by side.
What you'll get to do:
- Set and own the creative Vision: Define and lead the creative direction across brand, product, retail, and digital to ensure a cohesive and inspiring consumer experience.
- Build and Inspire: Lead, mentor, and scale a high-performing creative team鈥攊nstilling a culture of curiosity, collaboration, and bold creative thinking.
- Lead the Work: Partner closely with the key Marketing & Channel Leaders - VP Integrated Marketing, VP Brand Partnerships & Activations (inclusive of retail & community), VP Brand Experience - to bring creative excellence and consistency to every brand & partner moment.
- Lead the brand鈥檚 overall visual and voice: Defining the brand鈥檚 visual identity and voice in market.
- Storytelling & Campaigns: Own brand storytelling鈥攆rom seasonal campaigns and product launches to athlete, influencer, and community narratives.
- Champion the Consumer: Collaborate with the Consumer Insights team to deeply understand who our consumer is, what inspires them, and how they engage with the brand鈥攖ranslating these insights into creative that feels personal, relevant, and aspirational.
- Product Storytelling: Partner with merchandising, design, and product marketing to translate product truths into emotionally resonant creative concepts.
- Elevate the Aesthetic: Partner with the Design team to ensure the brand aesthetic, color, and style direction are cohesive across product and storytelling鈥攂uilding a unified visual language that connects what we make to how we show up in the world.
- Cultural Relevance: Identify emerging cultural trends, voices, and visual directions that can authentically amplify the brand鈥檚 presence in culture.
- Digital Experience: Oversee creative for all digital platforms including UX/UI, web, email, and social; ensure work is both brand-right and performance-driven.
- Creative Standards: Ensure every piece of creative output鈥攏o matter the channel鈥攎eets a world-class standard of craft, clarity, and originality.