We are seeking an experienced and visionary Senior Director, Digital Product & Experience, to lead our digital product strategy and execution of our end-to-end ecommerce ecosystem鈥攕panning the initial shopping discovery, site experience, UI/UX design, and the critical post-purchase returns process. This role is critical to driving our direct-to-consumer (DTC) growth by delivering exceptional ecommerce experiences that delight customers and drive business results.
You will own the end-to-end digital product roadmap, championing customer-centric innovation while balancing technical feasibility and commercial objectives. As a senior leader, you will build and mentor a high-performing product team, collaborate cross-functionally with marketing, ecommerce, engineering, site merchandising & experience, customer service and operations, and serve as a key voice in shaping our digital future.
What you'll get to do:
Strategic Leadership
- Define and execute the multi-year digital product vision and roadmap aligned with overall business strategy and revenue goals
- Lead the DTC Ecommerce product strategy, identifying opportunities to increase conversion, average order value, and customer lifetime value
- Partner with Technology & Ecommerce leadership to prioritize initiatives, allocate resources, and communicate progress against key milestones
- Stay ahead of industry trends, competitive landscape, and emerging trends to maintain market leadership
Product Management & Execution
- Own the full product lifecycle for web commerce platforms, from discovery and ideation through launch and optimization
- Drive site experience improvements across the entire customer journey including search, browse, product detail pages, checkout, returns and post-purchase
- Establish and refine product management processes, ensuring rigorous prioritization frameworks, clear requirements documentation, & effective planning
- Champion a data-driven culture, leveraging analytics, A/B testing, and customer research to inform decisions and measure success
User Experience & Design
- Lead UX/UI teams to deliver intuitive, accessible, and visually compelling digital experiences
- Advocate for the customer in all product decisions, ensuring usability and delight are never compromised for speed
- Oversee user research initiatives to deeply understand customer needs, pain points, and behaviors
Leadership, Team Development & Collaboration
- Build, lead, and inspire a team of product managers and associated roles, fostering a culture of ownership, innovation, and continuous improvement
- Mentor and develop team members, providing clear career paths and growth opportunities
- Collaborate effectively with engineering, ecommerce, marketing, site merchandising & experience, supply chain, operations, and customer service teams to deliver integrated solutions
Operational Excellence
- Manage vendor and platform relationships, including ecommerce platforms, personalization tools, and third-party providers
- Ensure site reliability, performance, and scalability in partnership with engineering teams
- Own key performance indicators (KPIs) and reporting, providing regular updates to leadership on product health and initiative outcomes
Strategic Thinking
- Ability to translate business objectives into actionable product strategies
- Long-term vision balanced with pragmatic near-term execution
- Strong commercial acumen
Customer Obsession
- Deep empathy for the end consumer
- Commitment to user-centered design principles and passion for creating seamless, delightful digital experiences
Leadership & Influence
- Proven ability to inspire and motivate cross-functional teams
- Executive presence and confidence presenting to senior leadership
- Skilled at navigating ambiguity and driving alignment across diverse stakeholders
Technical Fluency
- Strong understanding of modern Ecommerce technology stacks, APIs, and integrations
- Ability to engage credibly with engineering teams on architecture and feasibility
- Knowledge of analytics platforms (Google Analytics, Adobe Analytics, Mixpanel, Amplitude etc.), personalization tools, and CMS systems
Analytical Rigor
- Experience in defining & tracking KPIs including CVR, AOV, bounce rate, and NPS
- Proficiency in experimentation frameworks and statistical significance
- Ability to synthesize complex data into clear, actionable insights
Agile & Iterative Mindset
- Deep experience with Agile/Scrum methodologies.
- Comfort with rapid iteration, failing fast, and continuous improvement with strong organizational and prioritization skills.
Communication & Collaboration
- Exceptional written and verbal communication. Ability to distill complex concepts for diverse audiences
- Collaborative approach with a track record of building strong partnerships