As a Product Line Manager at Vention, you act as product leader for our Hardware product line (Structural Ecosystem, Workstation and Accessories). You will work closely with Hardware Program Managers and Solution Architects in order to drive the growth of your product line. This role is externally and commercially oriented, including market research, product vision, product marketing/positioning, and sales enablement.
More specifically you will:
- Develop and maintain the high-level roadmap
- Maintain competitive benchmarking in terms of new entrants, product offering, and pricing
- Connect with customers to maintain a strong understanding of their needs via discovery calls, on-site visits, and user feedback sessions
- Develop clear market positioning and value proposition for each product
- Advocate for resources and budget, and manage their usage according to the product roadmap
- Define, monitor, and improve relevant metrics for each product
- Interface with stakeholders across the organization (business development, operations, customer success, sales, application engineering, marketing) to ensure commercial excellence of the product
- Create technical marketing/promotional material to grow the revenue of each product (in collaboration with branded marketing team)
- Maintain all customer-facing assets up-to-date, including product pages, public designs, case- study, integration guides, etc.
- Monitor and improve the overall user experience of your product lines, from discovery through delivery and deployment. (ex. quality of connectors in 3D, packaging/unboxing)
- Deliver training and materials to sales, application engineers and customer success to ensure their ability to speak to, sell, and support each product
- Support webinars, marketing campaigns, tradeshows and product launches