In collaboration with the Senior Director, Communications, Public Affairs and Corporate Responsibility, the Senior Advisor plays a strategic role in the development and implementation of Transat鈥檚 internal and external communications. The role acts as a trusted partner to senior leadership and is called upon to work on a wide range of corporate and commercial files, including issue management and external positioning. The role is also responsible for developing a high volume of internal and external communication tools (e.g., press releases, speeches, Q&As, communication plans, etc.).
Key responsibilities
- Develop and implement integrated communication strategies and plans aligned with the company鈥檚 vision, key issues, and strategic priorities.
- Provide strategic counsel to leaders and teams across internal and external communications, commercial and operational issues, public affairs, media relations, financial communications, and issue management.
- Draft a wide range of strategic and tactical content (key messages, press releases, speeches, Q&As, briefing materials, financial results communications, etc.), primarily for senior leadership.
- Prepare spokespeople through briefing documents, strategic counsel, training materials, and support during media engagements.
- Manage media relations and respond to inquiries, while identifying opportunities to enhance Transat鈥檚 visibility and the profile of its leaders.
- Lead major corporate projects and events (Annual General Meeting, employee meetings), including planning, content development, timelines, and budgets.
- Oversee media monitoring activities, analyze coverage, and track the performance of communication initiatives.
- Manage the corporate LinkedIn content calendar and collaborate closely with internal teams (HR, marketing, government affairs, etc.) and external partners.