The Campaign Specialist is a dynamic and results-driven professional responsible for the onboarding, fulfilment, optimization, and reporting of digital marketing campaigns. This role involves close collaboration with internal teams and external partners to drive brand awareness, generate leads, and achieve specific business objectives for our clients. The ideal candidate possesses a strong understanding of digital marketing channels, data analysis, and campaign management best practices.
Salary Range for this role $45,000 to $55,000 plus full benefits package and defined benefit pension plan
Key Responsibilities:
· Campaign Execution & Management:
- Collaborate with marketing, sales, and product teams to understand and define campaign objectives, target audiences, and key performance indicators (KPIs).
- Coordinate and execute multi-channel digital campaigns across platforms such as email, social media, paid search (SEM), display advertising, and internal products.
- Oversee the setup and launch of campaigns, ensuring accuracy, timely deployment, and adherence to brand guidelines.
- Work with creative and operations teams to develop compelling ad copy, visuals, and landing page content. Collect media assets as required and creative proofing with client.
· Performance Monitoring & Optimization:
- Implement tracking mechanisms to ensure accurate attribution and reporting.
- Continuously monitor campaign performance against defined KPIs, identifying areas for improvement.
- Conduct A/B testing and other optimization strategies to enhance campaign effectiveness and return on investment (ROI).
- Analyze campaign data to provide actionable insights and recommendations for future campaigns.
· Reporting & Communication:
- Prepare and deliver regular performance reports, showcasing campaign results, key learnings, and strategic recommendations to stakeholders.
- Maintain clear and consistent communication with internal teams and external agencies, providing updates and managing expectations.
- Provide excellent customer service by responding to direct enquiries, address concerns in a timely manner in addition to building and maintaining positive relationships with customers.
As part of this role, you may be required to handle credit card information. Metroland Media is a PCI compliant company and requires people in this role to take PCI training to handle cards in a safe and compliant manner.