Drive successful and sustainable service launch marketing campaigns
Develop consistent messaging and engaging content for the promotion of our services on various SGS channels such as the web, emailing, webinars and social media channels and external channels
Develop, experiment and implement with different organic and paid acquisition channels such as content creation, pay per click campaign, event management, publicity, social media, lead generation campaigns, articles and white papers with input from our global team of experts.
Build strong relationships with external and internal stakeholders to ensure engaged networking and SGS participation at leading events and exhibitions and industry news players / publications.
Analyse market trends, customer behavior, interest and competitive landscape to adjust our strategic marketing plans accordingly.
Create a marketing culture by sharing information within the network using the tools available within SGS