As the Marketing Art Director, you will serve as the creative engine and visual lead for all marketing-facing assets of our AAA titles. You will define and execute a unified visual identity and storytelling system across key art, trailers, screenshots, social assets, and promotional campaigns while also being hands-on in production with your team. You will supervise our video team, our senior marketing designer, external partners, and coordinate with Product, Marketing and Communications, but your domain is purely creative and executional. We鈥檝e built a nimble, fast-turnaround team, so you must thrive in a high-velocity environment and deliver premium visuals that delight players.
Your daily tasks:
- Set the artistic vision of all marketing visuals, defining mood, style, composition, color, tone, and narrative across assets such as key art, beauty shots, screenshots, trailers, video assets, and social creatives.
- Work closely with the Development Art Director and Producers to ensure strong alignment between marketing and in-game visuals, creating a cohesive and consistent player experience from the first key art or trailer to the final in-game world.
- Lead and manage the video creation pipeline, from storyboarding to editing, motion graphics, trailer direction, in-engine captures or cinematic captures. Translate game themes, characters, and world-building into strong video storytelling and beats that work in a marketing context.
- Supervise and mentor the senior marketing designer and the video team. Drive hands-on work, create assets, give feedback, paint over, iterate visuals, and join production when needed, not just ideate.
- Ensure visual consistency and alignment between in-game art direction and marketing channels, including digital, social, events, and trailers. Maintain cohesion across platforms such as Steam, PlayStation, Xbox, and mobile.
- Estimate production timelines, define processes and pipelines for the creative team, streamline cooperation between creative, development, and marketing.
- Own and elevate the quality bar of every visual asset, review, critique, and refine until outstanding. Define quality gates and champion craft excellence.
- Translate creative briefs into actionable visual direction and participate directly in asset creation. You must be comfortable sitting down with the team to generate, iterate, and produce.
- Collaborate closely with Product and Community teams, not to define campaign strategy or messaging, but to bring those ideas to life visually and raise the entire team's output.
- Act as a visual storyteller who builds narrative beats in visuals and video that connect emotionally with players, highlight world, character, and atmosphere, and support marketing objectives such as brand awareness, acquisition, and engagement.
- Stay up to date with industry visual and marketing trends, competitive benchmarks in game marketing, awareness of formats, channels, video and social best practices, and platform-specific constraints, and bring fresh ideas to the table.