Monitoring and analyzing performance across key community and social media channels to identify what drives player engagement and content resonance, detect underperforming approaches early, and translate insights into clear, actionable recommendations for optimizing initiatives, formats, and communication.
Providing oversight and support for community and social media activities across platforms, with hands-on involvement when it adds value or is required by the situation.
Tracking and analyzing player sentiment around updates, events, and high-risk changes to identify emerging trends, risks, and opportunities, detect early signals, and highlight potential reputational, engagement, or communication risks.
Synthesizing qualitative feedback from comments, discussions, UGC, and player reports into structured insights, recurring themes and patterns, and clear, actionable recommendations for the Community Lead and relevant stakeholders.
Supporting the optimization of community initiatives through creative collaboration, data-informed planning, and post-activation evaluation.
Acting as an insight and consultation partner for the Community Lead, Community Managers, and cross-functional stakeholders by delivering clear, actionable reports, summaries, and ad hoc deep dives.
Conducting competitive and market analysis by monitoring how other games and studios engage their communities, monitoring competitor actions, and identifying best practices and opportunities.