Job Summary:
The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.
They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.
This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.
The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.
Duties and Responsibilities:
- Maintains a thorough understanding of Traffic Management
- Assists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectives
- Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives
- Drives standardization of traffic management processes at the department level
- Effectively communicates traffic management changes and enhancements to all applicable department teammates
- Partners with TMD and eLead support team to resolve issues and complete requests
- Outline precise growth plans in the department to achieve KPI’s, metrics, and awards
- Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s Support
- Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet
- Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision
- Review call performance daily through CallRevu
- Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)
- Holds management and sales teammates accountable for achieving results and hitting KPI targets
- Trains, coaches, mentors, and develops teammates where needed