We are seeking a dynamic individual contributor to join our team as a B2B Communication Specialist who will be responsible for co - developing & executing communication plan for professional customers with strong focus on project business (architects, developers, electro specifiers) , investors, contractors, and business integrators.
Working closely with the Project Business Channel, Product Management, and Trade Marketing teams, you will transform market insights and product value into impactful narratives, targeted campaigns, and engaging customer-facing content.
Responsibilities:
- Map customer journeys and tailor value propositions to specific stakeholder profiles.
- Brief and co-develop high-impact customer-facing materials such as website content, virtual showrooms, brochures, reference cases, videos, and campaign messaging.
- Support thought leadership initiatives (e.g., white papers, educational content, webinars, interviews) tailored to key project stakeholders.
- Align with communication calendars and leverage digital platforms to enhance segment visibility.
- Plan, execute, and track marketing campaigns in collaboration with the digital team. Report KPIs and continuously optimize performance.
- Collaborate with Sales and Trade Teams to identify partnership opportunities with Manufacturers and other key project stakeholders.
- Co-create and implement partnership programs with the PB Channel Leader and broader marketing team.
- Organize and support brand presence at key industry events, trade shows, and conferences.
- Engage with professional associations with a support of relevant Sales & Management team members.
- Support the concept and development of a physical showroom in Poland to engage architects and developers.
- Work closely with Product Management to support product launches with commercial assets and value-based selling materials.