Terms of Reference (ToR) for hiring an SEO specialist to conduct an audit of the SNV websiteās SEO approach and review page-level key performance indicators (KPIs)
Executive summary
As part of a broader content and positioning refresh, we are undertaking an editorial review of our website to improve clarity, consistency, and performance. To ensure this process is data-driven and aligned with user needs, we are seeking targeted SEO expertise to help define success metrics and optimise content strategically.
We are therefore looking for an experienced SEO expert to support our Marketing, Communications, and Public Affairs team in strengthening the performance, visibility, and structure of the SNV website content to ensure reach and discoverability.
We want to take a more strategic approach to how each page contributes to our goals and impact. We are seeking focused support across KPI definition, keyword strategy, and practical optimisation guidance.
The assignment will be managed by Sinead Crane, Marketing, Communication, and Public Affairs Officer, who will serve as the main pointof contact and coordinate internal stakeholders throughout the process.
Key deliverables include:
Pre-planning session, SEO internal workshop design and facilitation
KPI framework/template by page or section
Keyword strategy and mapping for 68 pages
SEO recommendations and meta descriptions
Supporting the content editor to ensure the SEO feedback is implemented effectively
Consultancy timeframe:āÆ March ā April 2026
Time commitment:āÆestimatedāÆ8 consultancy days
Deadline for proposal submission:āÆ18 March 2026 at 23:59 (GMT+2)
Background
SNV is a global development partner rooted in and working across Africa and Asia. As part of a broader content and positioning refresh, SNV is undertaking a strategic review of its website to improve clarity, consistency, and performance. To ensure the website effectively reaches priority audiences and supports organisational goals, SNV seeks to strengthen its SEO approach and define clear age-level performance indicators.
Objective
The overall objective of this consultancy is to support SNV in strengthening the strategic performance, visibility, and effectiveness of its website by establishing a clear, data-driven SEO framework that aligns content with organisational priorities and audience needs.
Specifically, the consultancy will support SNV to:
Define clear and measurable KPIs at page and section level that link website performance to communications and positioning goals.
Develop a coherent keyword strategy and mapping across 68 static pages to improve search visibility and audience targeting.
Strengthen alignment between user intent, content structure, and organisational priorities.
Translate SEO insights into practical, actionable recommendations that inform an editorial refresh led by SNVās content team.
Provide tools, templates, and guidance that enable internal teams to sustain and adapt SEO practices beyond the consultancy period.
Provide any additional support to the content editor to ensure end-to-end delivery of the insights is operationalised effectively.
Scope of work and deliverables
The Consultant will work closely with SNVās Marketing, Communications, and Public Affairs team to deliver the following scope of work across four phases:
Consultancy phases, activities, and deliverables can be found here