Web Marketing Program Manager - Senior Consultant

About the Role

At Sia Experience, Program Managers operate as engagement leaders and delivery strategists, accountable for the successful execution of complex, multi-initiative digital portfolios for enterprise clients. Rather than managing isolated workstreams, you will oversee interconnected digital programs spanning platform enhancements, integrations, and net-new builds across the full delivery lifecycle.

The role centers on enterprise digital platforms, including websites and web-based applications, requiring fluency in technical delivery models, stakeholder governance, financial management, and cross-functional coordination. You will serve as the primary point of accountability across product, engineering, design, QA, and client teams, ensuring work progresses predictably, risks are actively managed, and outcomes align with client objectives.

This position is particularly focused on web-enabled marketing and customer experience platforms, where you will advise clients on how broader marketing and growth initiatives translate into scalable digital capabilities. You will help clients prioritize investments, structure delivery roadmaps, and connect strategic intent to execution ensuring digital platforms evolve in a way that supports performance, usability, and long-term sustainability.

Your Impact 

• Web Platform Orchestrator: You’ll manage the full lifecycle of web-based platforms—not only launches, but also the ongoing updates and enhancements they require. You’ll coordinate across designers, developers, QA, and other stakeholders to define who needs to be involved, estimate effort and timelines, and ensure smooth delivery. You’ll ensure all updates and enhancements follow web marketing best practices and align with client goals, audience needs, and performance standards. You’ll bring marketing-minded structure to workflows, driving accuracy across content, creative, SEO, and engineering deliverables. 
• Connector Across Teams: You’ll bridge communication between clients and internal teams, translating requirements into clear deliverables, reporting back on progress, and keeping stakeholders aligned. You’ll guide clients through recommendations, clarify what success looks like, and proactively spot opportunities to improve their website experience, structure, and performance. 
• Risk Anticipator: You’ll proactively identify dependencies, risks, and blockers—resolving issues or escalating early to keep web initiatives on track. You’ll also foresee downstream impacts across creative, content, engineering, and SEO, ensuring decisions are sequenced correctly and tradeoffs are understood. Process Driver: You’ll bring structure and repeatable practices to technical workflows, improving predictability and velocity while keeping quality high. 
• Trusted Partner: You’ll be a steady, client-facing presence, known for strong documentation, clear updates, and consistent follow-through.  

What Success Looks Like 

• Smooth Delivery: Web products and enhancements move efficiently through all phases with minimal blockers and clean handoffs across functions. Projects stay aligned with web marketing goals, user needs, and measurable outcomes. 
• Flawless Launches: Sites and applications go live on time, with quality assured and technical requirements fully met. 
• Client Confidence: Clients view you as a trusted advisor who can translate complex technical roadmaps into clear action plans and deliverables. 
• Team Alignment: Internal and external teams stay on track because you keep priorities, timelines, and responsibilities clear and moving forward. 
• Operational Maturity: Your project management practices improve team efficiency, reduce risk, and create predictable outcomes across multiple accounts. You elevate the quality of web marketing execution across client portfolios by driving structure, clarity, and proactive optimization.