About the Role
Weâre looking for a Visual Design Lead who drives the visual craft behind brand, web, and digital marketing work. This is a hands-on design leadership role for someone who comes from a strong graphic design background and has grown into leading visual direction across brand identities, websites, and digital campaigns.
In this role, you will translate brand and strategic direction into cohesive visual systems that perform across digital channels. You will partner closely with Creative Directors, Brand Strategy, and Web teams to ensure design execution is polished, consistent, and scalable across platforms. Youâll also mentor designers and help elevate the overall quality and rigor of visual design across projects.
Your Impact
⢠Translate brand and strategic direction into cohesive visual identity systems across web and digital channels
⢠Lead visual design execution across key deliverables including brand identities, websites, landing pages, and digital marketing assets
⢠Develop and maintain brand guidelines, digital design systems, and visual standards that ensure consistency and scalability
⢠Create high-fidelity visual layouts and templates for web, presentation, and campaign work
⢠Guide design decisions across typography, color, composition, imagery, and motion to ensure strong brand expression across digital environments
⢠Collaborate closely with web developers and content teams to ensure design intent translates successfully into final build
⢠Present design concepts, rationale, and refinements clearly to internal teams and clients
⢠Mentor junior and mid-level designers through critique, design guidance, and best-practice sharing
⢠Support pitch work and new brand concept development through strong visual storytelling and design thinking
If this sounds like you, your portfolio should showcase strong brand identity work, website design, and digital marketing design with clear examples of systems thinking and executional craft.
What Success Looks Like
⢠Brand and web work is visually strong, cohesive, and aligned across all digital touchpoints
⢠Design systems and brand guidelines are clear, scalable, and easy for teams to apply
⢠Web and digital deliverables translate seamlessly from design through development
⢠Clients trust your visual leadership and rely on your ability to bring brand direction to life through design
⢠You elevate the craft, confidence, and growth of designers across the team
⢠You bring forward new ideas in digital brand expression, design systems, and emerging design tools including generative AI support