About the Role
SiaX is looking for a Paid Search Strategist to lead the end-to-end strategy and execution of high-performance SEM campaigns, while serving as the primary point of contact for our clients. This role is dedicated to the Search ecosystemâincluding Google Ads, Microsoft Ads, and App store environments. You will be responsible for moving beyond basic keyword management to implement advanced smart bidding, automation, and data-driven testing that directly fuels client growth. This role goes beyond channel execution â it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. Youâll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.
Your Impact
Strategic Growth : Lead the strategy and execution of paid search campaigns across Google Ads, Microsoft Ads, and app ecosystems, aligning media investment with client business goals and full-funnel performance.
Planning â Plan, build and manage SEM media plans based on growth forecasts to hit Goals/KPIs set by client. You will lead the end-to-end strategic planning of paid search campaigns, building full-funnel search roadmaps. This involves developing granular keyword architectures and query mapping strategies that align media investment with specific client business goals and seasonal demand.
Optimization: Build and manage granular campaign structures â including keyword segmentation, ad copy testing, and bidding strategy â to maximize efficiency and return on spend.
Automation: Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization.
Conversion Tracking: Own the end-to-end process from implementation of tags/conversion events to troubleshooting if required and partner (where necessary) with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations
Performance Reporting : You will serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth. This role requires the ability to lead weekly client meetings and presentations, where you will identify trends, explaining performance drivers, and forecasting growth opportunities. You are responsible for ensuring that all reporting is both actionable and consultative, fostering a high level of client trust by consistently demonstrating how search strategies directly impact their bottom-line objectives.
Cross-Functional collaboration: Work alongside Creative, SEO, Analytics and Account teams to ensure paid search efforts complement broader digital marketing initiatives.
Continuous Innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google and Microsoft to keep campaigns at the leading edge.
What Success Looks Like
Campaigns consistently exceed KPIs for ROI, CPA, and conversion volume across Google and Microsoft ecosystems.
Budget pacing, bid automation, and targeting frameworks operate seamlessly, maintaining efficiency and accuracy at scale.
Conversion tracking and reporting deliver clear, actionable insights tied directly to business outcomes.
Search strategies evolve continually through structured testing, data analysis, and platform innovation.
Clients and internal stakeholders view you as a trusted advisor who connects media performance to real business growth.
Documentation, testing roadmaps, and optimization playbooks establish replicable best practices for the broader team.