Programmatic Specialist Freelancer-Contract-(3 months)

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia Title: Independent Contractor 

Project Title: Programmatic Specialist-Freelancer

Project Length: 2/23/26-5/23/26 (evaluated for renewal quarterly)

Project Hours: up 20 hrs

Location: New York, NY or Remote

The expected compensation for this contract is $70 to $80 per hour (fixed fee, net 30 payment schedule). The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

Key Responsibilities: We are seeking an experienced Programmatic Specialist (Contractor) to support the execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This contractor will be stepping into a large, high-velocity account where programmatic needs shift fast and precision matters. Success in this engagement means you can quickly get your hands on the platforms, stabilize what’s in flight, and bring order, accuracy, and performance to campaigns already running at scale. When you’re hitting the mark, pacing is clean, deals are connected properly, tracking is airtight, optimizations are thoughtful and data-driven, and the team can rely on you to keep a complex programmatic engine running without missing a beat. 

Scope of Work 

Campaign Execution & Optimization 

• Independently set up, manage, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and Amazon DSP. 
• Apply full-funnel optimization strategies across awareness, consideration, and conversion objectives. 
• Monitor pacing, delivery, and performance to ensure alignment with client budgets, flight dates, and KPIs. 

Programmatic Buying & Ad Operations 

• Execute and troubleshoot Programmatic Guaranteed (PG), PMP, open auction, and private auction buys. 
• Manage deal IDs including creation, trafficking, validation, and DSP connectivity. 
• Handle ad trafficking requirements including tag creation, QA, and coordination with Ad Ops for asset readiness and measurement setup. 

Creative Collaboration & Testing 

• Partner with creative teams to plan and execute A/B and multivariate tests, including dynamic creative optimization. 
• Provide quantitative feedback and insights to inform creative iteration and future strategy. 
• Ensure all trafficking and technical requirements are met for dynamic and personalized creative executions. 

Reporting & Technical Analysis 

• Use CM360 for reporting validation, attribution insights, and campaign analysis. 
• Analyze large datasets in Excel or visualization tools (Tableau, Power BI) to develop performance insights and optimization recommendations. 
• Troubleshoot tracking discrepancies, creative issues, and tag-related errors.