Within the Global Marketing Team, the Marketing Specialist is responsible for producing and coordinating marketing campaigns aimed at our clients, in close collaboration with experts and various internal teams. S/he will transform expert insights into impactful content and orchestrate multi-channel campaigns (emailing, social media content, white papers, etc.) to support the firm鈥檚 brand visibility and business objectives.
S/he will work with the broader marketing team (social media, editorial, creative, CRM, etc., including the team based in India covering CRM and creative expertise. S/he plays a key role in ensuring the timely, consistent, and high-quality delivery of marketing assets.
Responsibilities include but are not limited to:
Creating and delivering high-quality marketing campaigns and digital advertising across channels such as our corporate website, social media platforms, email, and events
Ensuring efficient go-to-market execution with well-packaged, engaging, and impactful offers
Maintaining brand consistency across all marketing channels
Supporting the organization of local marketing events
Acting as a key point of contact for local teams in India to share communication guidelines, relay corporate information, and support on-site marketing, communications, and employer branding initiatives
Monitoring trends and proposing ideas to help achieve business objectives and increase brand awareness
Measuring, optimizing, and reporting on content and campaign performance through analytics