Growth Marketer

Role Overview

The Growth Marketer designs and runs systems that capture attention at scale, keep that attention tightly aligned with the SellAnyCar business, and convert it into measurable commercial outcomes. This is not a brand role and not a pure performance marketing role. It combines organic distribution, paid media where justified, content strategy, and conversion architecture into one accountable function.

Core Responsibilities

Attention

• Build and operate scalable attention engines across:

  • Social platforms

  • Content ecosystems

  • Search

  • Paid media where justified

• Prioritize organic reach, distribution mechanics, and compounding growth loops over paid spend.

• Use paid media selectively and surgically to:

  • Accelerate learning and scale proven narratives and channels

• Develop deep platform-level understanding of algorithms, formats, hooks, creative mechanics, retention and sharing behavior

• Continuously test, iterate, and compound attention loops across brands and markets.

Relevance

• Ensure all content, messaging, and campaigns are directly tied to SellAnyCar products, services, and commercial priorities.

• Kill content and campaigns that generate views but fail to drive business impact.

• Translate complex offerings into simple, high-signal narratives that customers care about.

• Work closely with Product, Sales, Operations and Leadership to stay aligned with real demand drivers in the UAE and KSA.

• Tailor messaging by brand, market, and customer profile.

Monetization & Performance Marketing

• Design, execute, and optimize performance marketing strategies tailored to each brand and market (UAE & KSA).

• Own the full funnel, from first exposure to monetizable outcome:

  • Lead generation

  • Transactions

  • Qualified demand

• Manage and optimize digital advertising campaigns across:

  • Google Ads (Performance Max, Search, YouTube)

  • Meta Ads (Facebook & Instagram)

  • TikTok Ads

  • Snap Ads

• Oversee paid search (PPC):

  • Keyword strategy

  • Ad copy and creative testing

  • Bid management and efficiency optimization

• Implement and scale paid social campaigns with clear commercial objectives.

• Lead SEO strategy:

  • Keyword research

  • On-page and off-page optimization

  • Organic ranking and traffic growth

• Define and track metrics that matter:

  • Cost of attention

  • Funnel efficiency

  • Conversion rates

  • Revenue and ROI by brand and country

• Remove vanity metrics from reporting. Views without outcomes are failure.

Systems, Budget & Execution

• Build repeatable growth systems, not one-off campaigns.

• Combine content, media, landing experiences, CRM, and analytics into one coherent engine.

• Run experiments fast. Double down on what compounds. Shut down what does not.

• Operate hands-on. This is a builder role, not a coordination role.

Content & Customer Journey

• Manage the content creation function to ensure consistent, high-performing messaging across website, apps, social media, advertising channels and automated whatsApp and notification flows

• Continuously optimize the customer journey by ensuring:

  • The right message

  • At the right time

  • On the right platform

  • Across all key touchpoints

What This Role Is Not

• Not a social media posting role

• Not a brand awareness-only role

• Not an agency manager

• Not a performance marketer focused only on ads

This role owns outcomes, not activities.

Success looks like

• Attention that compounds instead of being bought every month.

• Content that is unmistakably tied to SellAnyCar’s business.

• Measurable impact on leads, transactions, and revenue.

• Fewer campaigns. Stronger systems. Clear accountability.