As a Manager of Performance Marketing Planning, you will serve as a key strategy steward within the Performance Marketing team, partnering with Performance channel teams and Title, Sports and Brand stakeholders to develop media plans designed to achieve key business objectives. Partnering with the Senior Director of Planning, you will plan holistic campaigns across paid Performance media channels, leveraging a suite of tools/models to define the optimal channel mix, audience strategy, and optimization approach, working closely with channel teams and partners in Media Analytics to bring the media strategy to life.
This new role will be a critical piece of a newly in-house team, ensuring that we can media plan and execute with speed and efficiency.
Responsibilities could include, but are not limited to:
- Being accountable to the budget for all performance media dollars, working with the Senior Director of Planning and channel teams to optimize based on primary KPIs.
- Work with Finance team to coordinate budget management, planning, and actualization.
- Reviewing in-flight performance from MTA and long term performance in MMM, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance.
- Executing the development of cross-channel media plans across Paid Social, Programmatic (Display, Video, CTV/OTT, Affiliate), and Paid Search inclusive of media mix, budget allocation/pacing, and audience architecture.
- Participating in our culture of innovation through curiosity and giving input into testing frameworks, in partnership with channel teams and Media Analytics.
- Partnering with cross-functional teams to provide regular reporting to the business on a weekly, monthly, quarterly, or yearly basis.