We are looking for a LATAM Digital & Media Manager with strong leadership skills, resilience, and a genuine interest in personal and professional growth. This role requires someone who can inspire and guide teams across diverse markets, build strategic alliances, and foster collaboration in a fast-paced and constantly evolving environment. Beyond technical expertise, the ideal candidate will demonstrate the ability to lead with vision, adapt under pressure, and drive both people and projects toward excellence.
- Lead Pan-LATAM digital and media campaigns, integrating the international-regional strategy to planning and execution, with a high focus on the digital ecosystem. Adaptation to the changing digital and media landscape, recommending new techniques, media partners, and optimizations for Pan-LATAM and international media campaigns.
- Work with markets to drive best-in-class campaigns that promote innovation, experimentation, and the use of cutting-edge technologies.
- Negotiate & manage budgets for digital campaigns alongside the Region. Working with local territories to implement pan-LATAM campaigns and ensure the timely delivery of localized assets.
- Supervision and coordination of creative assets localization required for media campaigns, social media, trailers, posting calendars, scripts, and content strategy.
- Supervise the regional media agency's planning, operation, and administrative processes.
- Review and approve local LATAM market media plans, budgets, and digital concepts for films. Evaluating social media trends, media mix, timings, identifying critical media stunts, and communicating them to the Home Office and the markets.
- Key LATAM point of contact for all digital and media activations.
- Work closely with the Data team on building insight-driven analytics. Develop a post-campaign regional analysis to capture learnings and improve results across LATAM markets, including best practices and case studies.
- Responsible for tracking the campaign implementations across territories and ensuring that the media efforts positively impact the awareness and intention of each title. Make real-time media recommendations based on tracking thermometer/data signals.
NOTE:The LATAM Region is composed of the following 22 markets: Argentina, Bolivia, Brazil, Central America (10 territories: Panama, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, Dominican Republic, Jamaica, Aruba, Curacao), Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Trinidad & Tobago, Uruguay, and Venezuela.