This Senior Financial Analyst is a key member of the Pricing & Revenue Management department and performs detailed financial analyses of attendance trends and forecasts to make strategic recommendations for ticket pricing and product offerings. By providing high-quality insights, this Senior Financial Analyst supports both the short-term and long-term financial success for Universal Studios Hollywood and Universal Horror Unleashed.
- Analyze sales and attendance trends by origin, sales channel and product mix. Use this along with macro-economic variables, business intelligence and other inputs to action frequent admission price changes that drive incremental revenue lift. Understand and provide feedback on models and tools to help in continuous improvement. This requires maintaining advanced Excel models and translating data into actionable insights.
- Developing innovative pricing initiatives (e.g. volume-tiered, variable pricing) and evaluating their success (e.g. sensitivity, break-even, volume analysis) to drive revenue and margin growth. This includes analyzing the financial feasibility of proposed promotional offers and present clear business cases to executive leadership.
- Conduct postmortem analysis to evaluate effectiveness and profitability of pricing initiatives and promotional offers. Make recommendations for adjustments to strategies.
- Partner in development and deployment of tests to identify pricing strategies which maximize profitability. Leverage these results along with other analytics in pricing recommendations.
- Collaborate with Marketing & Sales, Finance, Global Pricing & Analytics and other partners across the organization to gather and provide feedback on how pricing decisions will impact the business and to execute key business initiatives.
- Ad hoc data querying, modeling and analysis as required.
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
- Perform other duties as assigned.