The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We鈥檙e always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we鈥檙e backed by a culture of respect. We embrace authenticity and inspire people to thrive.
NBCU鈥檚 Decision Sciences Media Analytics team is seeking a Senior Analyst who can combine technical data science knowledge with actionable analytical and reporting skills to enable data-driven media optimization and insights. This role will be key in supporting NBCUniversal鈥檚 industry-leading media attribution methodologies, as well as helping to grow data accessibility initiatives across our organization to make better, faster, data-driven decisions. The Sr. Analyst will collaborate with marketing, data science, data engineering, and other analytics teams to deploy cutting-edge attribution models and develop new and innovative ways to connect stakeholders with existing data.
Key Responsibilities
- Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques
- Upkeep, maintain, and upgrade existing media attribution tools and datasets.
- Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.).
- Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business.
- Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement.
- Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments
- Partner with media decision makers to enhance optimization capabilities
- Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting.
- Provide support for existing and growing third-party workflows.