The Paid Search Planner at Hayu serves as the bridge between hands-on campaign execution and high-level strategy. The role refines and implements advanced campaign tactics that drive customer acquisition, retention, and brand awareness across Search engines, and YouTube – with an extension to programmatically traded advertising. Working closely with the Paid Search Manager and the broader digital marketing team, this role translates data-driven insights into actionable plans while mentoring their peers and managing day-to-day operational details. This position is a key stepping stone for professionals aspiring to evolve into a managerial role, offering increased responsibility in campaign planning and optimisation.
Key Responsibilities
Campaign strategy & planning
- Collaborate with the Paid Search Manager to develop tactical campaign plans that align with overall marketing objectives.
- Translate strategic insights and performance data into detailed, actionable campaign blueprints.
Campaign execution & optimisation
- Oversee the setup, maintenance, and continuous optimisation of paid search campaigns across core platforms (e.g., Google Search Ads via SA360) with potential expansion to additional channels.
- Execute test plans and iterate on strategies to drive improvements in CPA, ROI, and overall campaign performance.
Performance analysis & reporting
- Conduct in-depth analysis of campaign performance using advanced data tools (Excel, Tableau, Looker Studio) to identify trends and opportunities.
- Prepare clear, concise performance reports and strategic recommendations for internal stakeholders.
Collaboration & cross-channel integration
- Work in tandem with other digital channels (paid social, programmatic, organic social) to ensure an integrated approach to media planning and execution.
- Liaise with creative, analytics, product, and SEO functions to ensure campaigns are aligned with broader digital marketing initiatives.
Mentorship & process improvement
- Provide guidance and support to Paid Search Executives, sharing best practices and insights to foster team development.
- Identify and implement process improvements and automation opportunities to streamline campaign management and reporting.
Budget & vendor management
- Monitor campaign budgets, ensure precise tracking and pacing against monthly and campaign-specific caps.
- Manage vendor relationships for day-to-day support and new product rollouts, ensuring operational excellence.