The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major strategic initiatives and executive presentations across diverse disciplines such as Content, Marketing and more. This role works closely with relevant Content Analytics, Consumer Insights and Content Strategy counterparts to turn business and consumer intelligence into tangible business outcomes across Peacock, NBC, and Bravo.
Reporting to the SVP of Strategic Analytics & Content Optimization, the Director will act as an analytical thought leader, supporting data-driven workstreams that shape strategy across a variety of project types including: maximizing cross-portfolio content value, identifying content optimization and emerging content opportunities, analyzing competitor streaming performance, windowing optimization, and supporting the development of executive presentations.
The individual must be intellectually curious, an excellent communicator, well-versed in working with large data sets, knowledgeable about the Linear & Streaming TV landscapes inclusive of Sports & Entertainment, comfortable presenting to senior executives and stakeholders across the organization, experienced assembling robust business cases, and building consensus across large, complex organizations.
Essential Functions & Responsibilities:
Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization
Deliver and conceive of macro-level content intelligence around key cross-company initiatives that span platforms (Linear & Streaming) as well as content genres (Entertainment and Sports), connecting the dots between consumer content preferences and business constraints
Partner with Strategy & Content Strategy teams on Content-focused thought leadership projects across Sports & Entertainment
Develop data-driven frameworks and proactive initiation of potential content optimization tradeoffs between genres, inclusive of Originals and Acquired titles across Linear & Streaming
Serve as a thought leader in understanding macro-level content and audience drivers to maximize Peacock Acquisition, Retention and Engagement
Analyze windowing efficacy and how content can best service Linear & Streaming audiences in an incremental and complementary manner
Initiate macro-level advance content analytical techniques in partnership with Content Science team to quantify incremental engagement and optimal content impact at a category/genre level
Project manage, seek alignment and build consensus among internal stakeholders for content-related strategic insights initiatives
Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions
Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling
Identify growth opportunities on emerging platforms (e.g. FAST, social, short-form video) grounded in Bravo, NBC, and Peacock franchises/IP
Manage data-driven intelligence required to support executive presentation development and help build the appropriate narrative via data-informed insights across a variety of first and third party datasets
Be a member of a high-performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the NBCU organization
Supervise a team of two high-performing content analytics professionals (Sr Manager & Manager) who have expertise in both first and third party datasets