Manager, Marketing Strategy

The Universal Television Entertainment Group (UTEG) is seeking a brand strategist to join our Marketing Strategy team – a creative thinker with an analytical mind, who’s passionate about shaping how brands connect, communicate to their audiences, and grow. As Manager, Marketing Strategy, you’ll work closely with the Vice President, Marketing Strategy in advancing the evolution of the Peacock brand, ensuring it shows up consistently across campaigns, content, and culture. You’ll help articulate the brand’s vision, positioning, and strategic guardrails – then translate it into actionable direction for title strategies, creative development, and cross-functional collaboration. This is a role for someone who sees brand not as a logo or a tagline, but as a living story told through every audience interaction.

You’ll also support the development of marketing strategies for priority titles under the Bravo brand (think franchises like The Real Housewives, Vanderpump Rules, and Below Deck), crafting messaging and positioning briefs that fuel fandom to drive audience awareness, tune-in, and engagement. You’ll play a critical role in leveraging data and insights to help marketing teams understand the unique value proposition, cultural context, and growth opportunities for original unscripted programming, and the Bravo brand writ large.

The Person:

You’re a brand thinker at heart – someone who sees a throughline between strategy, storytelling, and audience connection. You’re equally comfortable in a brainstorm and a boardroom – distilling insights, aligning stakeholders, and crafting strategic narratives that inspire creative work and drive business results. You are proactive, ask thoughtful questions, collaborative, and are comfortable navigating ambiguity. You are open-minded and adaptable, operating with others from a place of positivity and respect.

Responsibilities: 

Include, but are not limited to:

• Support the evolution of Universal Television Entertainment Group’s streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal.
• Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand. 
• Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement.
• Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns.
• Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy.
• Evaluate creative concepts and campaign assets to ensure they align with Peacock’s brand strategy and positioning – offering clear feedback that bridges business goals and audience resonance.
• Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution.
• Represent Peacock’s brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams.