The Multicultural Marketing team is part of the marketing department of Universal Pictures. The team is responsible for engaging across all disciplines of film marketing to identify, refine, develop, and integrate strategies and tactics to enhance and enrich outreach to Hispanic, African American, and Asian American audiences.
The Creative Coordinator, Multicultural Marketing & Creative will be responsible for executing projects as it pertains to the creative output of the department. Exceptional communication skills are crucial in order to interact across multiple disciplines within Universal Pictures’ marketing department to help support efforts targeting the multicultural audience. The successful candidate will be highly organized, adaptable and demonstrate initiative. Individuals must be able to efficiently handle a workload with many changing deadlines and priorities. The position will report to the VP, Multicultural Marketing & Creative.
Essential Responsibilities:
- Manage the creative process and deadlines for multicultural campaigns across linear, digital, integrated marketing, and Symphony—including but not limited to dub orders, narration, feature links, print requests, toolkit adaptations, and trafficking instructions
- Guide and facilitate AV materials through the finishing process with the marketing postproduction department; administer asset delivery and distribution for Domestic, Symphony, and Puerto Rico campaigns
- Develop Spanish translations for trailers, television/digital spots, custom materials, billboards, outdoor, companion banners, and other creative assets
- Maintain internal reporting logs and shared drives of creative assets in real time
- Fulfill team requests for creative materials, including print, translations/transcriptions, presentation decks, pitching links, social copy, etc.
- Populate asset trackers for media agencies and Symphony partners with assigned spots, platform-specific details, flight dates, asset links, and post copy for media placements
- Traffic and track materials through network, legal, or guild clearances and approvals as needed
- Maintain cross-departmental alignment on trailer launch logistics and strategies
- Source social creative for Universal Latino handles
- Lead the campaign topline report related to creative, integrated, and Symphony activations
- Handle administrative tasks such as scheduling (internal and external), agendas, meeting notes, expenses, and prepping creative materials for meetings
- Assist with event organization and logistics, including special shoots and creative content days
- Stay current on trends and platforms to contribute creative recommendations for campaign concepts and executions