Job Purpose:
The Associate Manager, Brand Marketing will report to the Director of Brand Marketing & Growth and help launch key Bravo series by crafting comprehensive marketing campaigns and tapping into Bravo鈥檚 passionate fandom to create brand-elevating experiences that are scalable and monetizable.
The Associate Manager will support a highly motivated marketing team in concepting, developing and executing campaigns and experiences by working with cross-functional teams in the Universal Television Entertainment Group and external partners.
The ideal candidate is a proactive and detail-oriented self-starter who excels in a fast-paced setting, thinks creatively and strategically, and has a strong passion for television entertainment and marketing.
Essential Responsibilities:
Help develop buzzworthy, innovative and monetizable experiences (like BravoCon, Watch Party by Bravo, etc.) and 360-degree marketing campaigns to support Bravo programming and brand initiatives, including but not limited to on-the-ground activations & events, content development and licensing partnerships
Work collaboratively with various internal departments in executing all aspects of campaigns (brand strategy, social, digital, publicity, marketing creative and production, research, programming, legal, and multiplatform media)
Author promotional briefs, creative briefs, presentation decks and experience and/or campaign recap decks to be shared with internal and external partners
Serve as main point of contact for BM&G team-assigned projects and marketing asset requests by coordinating logistics and overseeing timelines and deliverables
Support the team on projects that align with and further NBCU鈥檚 key priorities and goals, including but not limited to initiatives across Sports, NBC, and with Peacock by collaborating to support broader Bravo streaming marketing initiatives
Contribute to the planning, implementation, and execution of revenue-driving events and/or consumer engagement promotions, activations, and partnerships with unwavering attention to detail (i.e. researching competitive landscape, brainstorming activation campaigns, and contributing to overall events calendar)
Liaise with external vendors and agencies as well as internal stakeholders on delivering campaign assets and facilitating approvals
Maintain project-specific budget tracks and manage tasks related to the department budget including processing and tracking all vendor invoices for payment, new vendor set-up, managing department related expenses
Coordinate logistics for meetings and presentations with internal and external parties
Continuously ideate, identify and share creative and strategic marketing ideas, conduct research on request and maintain a general awareness of industry trends, competitive environment, events and unique opportunities