Manager, Franchise Digital Marketing

The Manager of Franchise Digital Marketing will support the development and execution of global franchise digital marketing strategies in support of theatrical campaigns and “always‑on” franchise marketing efforts. This person will play a key role in creating a holistic digital vision while cultivating brand currency, consistency, growth, revenue streams, and campaign impact across the entire franchise ecosystem.

This person must have a deep understanding of the digital marketing and entertainment space, with experience building sustained franchise‑driven campaigns on social and digital platforms. They should be intimately familiar with developing social strategies—including tone of voice, content and creative development and execution, and community management—as well as emerging technologies and open‑platform games (Roblox, Fortnite, etc.). They also need to have a proven track record of innovation in the digital space and an ability to think big and “out of the box” to break through, sustain awareness, and generate earned media across digital touchpoints in support of our franchises.

This person must have experience navigating different personalities and skill sets and be comfortable and adept at communicating clearly with a global marketing organization, filmmakers, studio executives, partners, and colleagues at all levels.

This person must also be able to handle multiple responsibilities and efficiently juggle a workload in the face of shifting priorities and deadlines. This position requires taking initiative with minimal direction and the ability to seek out information and answers from appropriate sources. Attention to detail is extremely important.

This role requires advanced creative, writing, deck‑creation, and technical skills, including familiarity with social media, digital video content, open‑platform games, and Slides/Keynote/PowerPoint.

Essentially Responsibilities: 

• Work, in tandem, with the Franchise Digital VP to establish and execute strategic always‑on social and digital campaigns for key franchise titles beyond their theatrical window, maintaining engaged communities while partnering with NBCU brand teams to support the full franchise ecosystem and initiatives throughout the year
• Inspire digital innovation, developing best practices and ideas with the objective of driving opportunities for excellence in the digital space
• Establish and maintain strategic relationships with social/digital agencies and platforms, open‑platform game developers, and content producers to execute franchise always‑on campaigns
• Work closely with the franchise management and brand teams, along with media, publicity, creative, distribution, and creative services teams as needed, to ensure the franchise digital strategic direction for each property is successfully implemented to plan
• Serve as a key department lead and point of contact for certain tactical digital initiatives
• Develop and maintain franchise digital strategy from key insights, including campaign performance and social listening. Ensure that social insights are informing and shaping our creative campaigns