The CRM Marketing Strategy Specialist will support Customer Relationship Marketing campaigns for Bravo. This entails campaign development and hands-on execution of CRM campaigns (email, push notifications, in-app messages), closely partnering with Campaign Operations and Marketing Operations teams. The ideal candidate will be highly organized, process oriented, accountable, detail oriented, articulate, and comfortable in a fast-paced changing environment. In addition, the ideal candidate will be data-driven with a growth mindset & natural curiosity and will be comfortable in an A/B testing environment. This is a highly cross-functional role and will require the consummate team player to be successful.
Responsibilities
- Participate in planning, development and execution of email and mobile marketing campaigns for the Bravo App and Bravo Insider
- Work closely with creative design team, campaign operations and internal stakeholders to track and ensure assets, copy and feedback are delivered on time
- Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
- Coordinate newsletter content, schedules and deployments across multiple brands and with other NBCU partners (UPG, UDX, Peacock, etc.)
- Facilitate the approval process, route previews to internal stakeholders and implement all revisions
- Assist in developing decks including but not limited to monthly scorecard, automations reporting, season recaps, etc.
- Conduct quality assurance of all email campaigns
- Report out on monthly segment volumes for NBC, Bravo and Telemundo and track against KPIs
- Monitor the latest email best practices and marketing trends