NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal鈥檚 full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal鈥檚 $7B+ annual advertising business. Together, we鈥檙e building the platform that powers the future of advertising at NBCU.
As a Product Manager for Audience Products & Partnerships, you will own the strategy, development and execution for NBCU鈥檚 audience targeting capabilities and partnerships program. This role is critical to enabling advertisers to activate first party and third-party data securely and efficiently.
Key Responsibilities:
- Own advertiser-facing audience strategy by translating complex product capabilities into clear, revenue-driving use cases that support sales across upfront and scatter.
- Lead audience activation products end to end partnering with cross functional technical and product teams.
- Partner closely with Sales, Solutions, and Marketing to drive go-to-market execution, increase product adoption, and deliver measurable business impact.
- Define and maintain the product roadmap for the centralized audience menu of advanced products, audience targeting tools, and the onboarding platform.
- Lead partnerships and integrations with internal and external data providers (identity providers and third-party vendors), building and innovating activation pipelines with key industry partners.
- Partner with Engineering and Data Science to implement identity resolution, audience modeling and profiling capabilities.
- Ensure compliance with privacy and security standards, including approvals for data usage.
- Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation.
- Monitor ingestion workflows and optimize for speed, accuracy, and scalability.
- Conduct market research and competitive analysis to inform product enhancements.
- Develop KPIs and dashboards to measure adoption and performance of audience tools.