The Manager, Franchise Strategy and Brand Theatrical Marketing, APAC will be responsible for assisting in driving the growth and development of NBCUniversal franchises by creating and managing innovative plans that maximize NBCU IP, particularly existing or future franchises, across the company and help ensure long-term success of the brands, and ultimately drive revenue and long-term value for NBCUniversal. In addition, the role will support the broader APAC Regional team in managing, maximizing and coordinating the activities of all business units on Universal Pictures properties during the Symphony film window as well as helping maintain the brand value and needs on an on-going basis. The role will also support the Third Party movie promotions business in Japan market, working closely with the local Theatrical team and APAC Franchise lead.
You will be reporting into the Vice President, Franchise APAC, working in tandem on key strategic projects across all franchises i.e. Universal, Illumination, and DreamWorks Animation.
You will also be an important regional brand lead working with the Global Franchise and Brand Theatrical teams located in US and local Marketing teams (Theatrical and Consumer Products /Franchise) across APAC (Japan, Korea, Australia, SEA and India), advocating for regional needs, and adapting global franchise marketing strategies for APAC activation.
Key Responsibilities
Franchise Strategy
- Assist local franchise teams on planning and execution of initiatives, including approval process.
- Liaise with Global Franchise and local Franchise teams for input into seasonal early planning lifecycles. Provide input into the Franchise Planning Process ensuring integration of APAC regional and local market needs.
- Partner with APAC Franchise lead to manage Corporate Franchise budget –work with creative agencies to develop ideas across digital, social and experiential – with the intent to roll out the ideas across the region in the local markets.
- Attend top-tier retail, KPM and licensee meetings in region, as requested to support with story beats and sensitive materials.
- Support input to and analysis of key Franchise research projects, including brand health insights, content performance ratings and performance updates and analysis for TV and Theatrical.
- Reviews and ensures brand integrity of all licensee and retailer marketing in region (TV and other high-profile submissions).
- Partner with regional and global social/digital teams for strategic planning, localization and campaign solutions, identifying tactics that drive innovation – including influencer campaigns.
- Assist Global Live Events group in managing the planning and execution of various projects in the APAC region.
- Manage production and distribution of all marketing and sales materials for titles including presentations, reels and collateral used studio-wide for global Promotions, Consumer Products and International TV Distribution.
Third Party Promotions (Japan only)
- Support the local Japan Theatrical team in securing Third party promotions partners for the key movie titles.
- Help coordinate with local and global team on the planning process for third party promotions.
Theatrical Brand Marketing/Symphony
- Support the APAC team, where needed, to manage and execute symphony activations - work closely with Theatrical, Parks, Consumer Products, Network, TVD group to plan and execute key symphony initiatives.