The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major organizational strategic initiatives and presentations, provides insights around key strategic brand and audience opportunities, and identifies and builds business cases for potential growth opportunities. This role will work closely with a variety of groups across Peacock, NBC, and Bravo including Marketing, Growth Strategy, and Business Development to turn business and consumer intelligence into tangible business outcomes.
In this role, you will blend strong analytical experience and strategic prowess to power decision-making for high-profile, cross-functional initiatives across the entire organization. The Senior Analyst of Strategic Analytics will delve extensively into 1st and 3rd party datasets to support executive reporting, business performance measurement, customer segmentation, and strategic initiatives focused on driving platform growth and viewer engagement.
The ideal applicant will be highly data driven, a strategic thinker, and a strong communicator with the ability to quickly learn to use and draw insights from various research tools.
Key Responsibilities
- Query and analyze complex datasets to develop actionable insights that enable decision-making and support initiatives across various teams within NBCU/Peacock
- Collaborate with key stakeholders to identify business needs and translate into analytical projects that reveal impactful and actionable insights
- Apply a range of analytics and data science skillsets (from descriptive analytics to prescriptive analytics) to solve data problems
- Support standard reporting needs, including dashboard development, to provide visibility into the health of the NBCU/Peacock business
- Lead ad hoc analyses to answer critical time-sensitive business questions, identifying areas of strategic opportunity for the business
- Provide proactive longer-term opportunistic business insights and formulate business cases by applying consumer and industry trends to NBCU鈥檚 iconic brands, IP, and franchises
- Inform decision-making by visually and verbally synthesizing 1st party and 3rd party data (e.g. Nielsen) into easy-to-consume, impactful storylines for both operational and executive audiences
- Be a member of a high performing, highly collaborative analytics team that promotes a culture of data-driven decision-making across the Peacock organization
- Help contribute to a diverse, equitable, and inclusive work culture at Peacock