The Manager, In-Theater Marketing oversees in‑theater marketing initiatives across all Universal Pictures and Focus Features titles. Specifically, managing campaign execution with domestic exhibitors, translating marketing strategy into compelling exhibitor marketing programs, while maintaining strong internal and external relationships. The role is based in Universal City, California, and reports to the Vice President, In-Theater Marketing.
The position requires strong project management, organizational, presentation, negotiation, and problem‑solving skills, as well as a solid understanding of digital marketing and the exhibitor ecosystem.
While part of the Theatrical Distribution organization, the In-Theater Marketing team partners closely with the broader Universal marketing teams and exhibition partners to deliver innovative in‑theater marketing programs that drive awareness and engagement throughout the theatrical lifecycle.
Essential Responsibilities
- Attend internal marketing meetings and synthesize in‑theater opportunities, key takeaways, and actionable next steps
- Manage multiple in‑theater marketing projects simultaneously, providing clear and consistent status updates to stakeholders
- Lead select in‑theater marketing initiatives for Universal Pictures and Focus Features under the VP of In‑Theatre Marketing
- Build, update, and finalize campaign calendars, tracking documents, reports, and presentations to support project execution
- Execute exhibitor partnerships and in‑theater marketing campaigns aligned with strategic goals, creative direction, and budget
- Maintain strong relationships with exhibition partners; pitch marketing concepts to secure opportunities and confirm programs
- Collaborate cross‑functionally with Creative, Publicity, Brand, International, Digital, and Experiential teams to drive cohesive campaigns
- Develop high‑quality presentations and campaign decks using Keynote and PowerPoint
- Analyze exhibitor post‑campaign reports and box‑office data to inform future strategies and experiential opportunities
- Leverage historical and real‑time data (trailer impressions, CPM analysis, box‑office trends) to guide placement strategies and promotional efforts
- Ensure accuracy in campaign reporting and trailer placement audits
- Identify challenges proactively and develop solutions to maintain timelines and maximize marketing impact
- Track and manage global in‑theater marketing assets, timelines, and initiatives across domestic and international teams
- Oversee cross‑regional workflows and ensure alignment on project status across teams
- Lead cinema partnerships with food and beverage brands and other exhibition‑space partners