About Platform Distribution & Partnerships: Platform Distribution and Partnerships is a division of NBCUniversal's media group responsible for the distribution and monetization of the company鈥檚 multi-billion-dollar linear and streaming services portfolio to pay-tv providers, NBC broadcast affiliates, consumer technology platforms and devices, and consumer brands. A key revenue-generator, the division is comprised of content distribution, affiliate relations and strategic partnerships across NBC, Peacock, Bravo, Telemundo and various FAST channels.
Job Description: The Director, Device Partner Marketing will lead the strategy, execution, and evolution of Peacock鈥檚 device partner marketing ecosystem, shaping how Peacock is positioned and scaled across key distribution partners including, but not limited to, Roku, Apple, Samsung, PlayStation, and more. This role owns the end-to-end device partner marketing strategy - spanning editorial, paid media, content marketing, and growth initiatives - and is accountable for driving measurable subscriber growth, engagement, and long-term value.
This is a highly visible, cross-functional leadership role with broad influence across Peacock and the larger NBCUniversal enterprise. The Director will serve as a strategic advisor to senior stakeholders, define partner marketing roadmaps, guide investment decisions, and lead a team responsible for executing best-in-class device marketing programs.
Day to Day:
- Own and define the long-term device partner marketing strategy, ensuring alignment with Peacock鈥檚 overall business, marketing, and subscriber growth objectives.
- Establish a clear point of view on the role of device partners within the broader streaming ecosystem, translating strategy into actionable roadmaps and priorities.
- Serve as a thought leader by proactively identifying industry trends, platform innovations, and audience insights to inform future device and distribution strategies.
- Lead senior-level relationships with key device partners, acting as Peacock鈥檚 primary strategic representative and ensuring strong, collaborative, and mutually beneficial partnerships.
- Scale and optimize partnerships beyond launch, identifying incremental growth opportunities and developing multi-quarter marketing roadmaps that drive sustained engagement and performance.
- Collaborate closely with internal stakeholders including Business Development, Partner Management, Media, Analytics, Title Marketing, Product, and Finance to ensure alignment and execution excellence.
- Oversee the development and activation of marketing strategies across device platforms, balancing editorial and paid media.
- Own performance measurement across key KPIs including CPiA, CLV, ROAS, engagement, retention, and awareness, ensuring clear accountability and impact.
- Partner with Analytics to integrate device marketing into broader measurement frameworks, including MMM and MTA, to inform optimization and long-term planning.
- Provide data-driven recommendations on budget allocation, forecasting, and investment prioritization, balancing short-term performance with long-term growth.
- Build, lead, and develop a high-performing partner marketing team, setting clear goals, fostering collaboration, and driving a culture of accountability and innovation.
- Act as a trusted advisor to internal teams, providing consultative guidance on partner marketing strategy, executional best practices, and scaling opportunities across the organization.