The Senior Manager, Content Strategy will be an integral member of the team responsible for developing Peacock and Bravo’s holistic slate strategy for unscripted content to optimize customer acquisition, retention, and viewership. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to business KPIs. The Senior Manager position will report to the Vice President of Content Strategy.
Key group responsibilities include:
· Lead investment strategy for Peacock and Bravo’s unscripted portfolios, including setting volume and quality benchmarks, evaluating title performance and audience fit, assessing demographic opportunities, and optimizing greenlight decisions against core business KPIs
· Partner with senior leadership and the broader Programming organization to shape a holistic content strategy, guide spend allocation across content types, and help prioritize investments across verticals
· Build, refine, and maintain advanced valuation models that translate performance insights into clear, actionable recommendations for strategic decision-making
· Collaborate closely with the Content Acquisition team to evaluate unscripted acquisition opportunities using rigorous, data-driven analysis
· Work with Peacock and Bravo Scheduling teams to optimize release calendars, maximize audience acquisition and engagement, and proactively address scheduling gaps
· Partner with Finance and Decision Sciences to develop valuations, pro formas, and scenario analyses that inform major content decisions
· Establish performance targets across content categories, grounded in metrics such as subscriber acquisition, engagement, efficiency, and other key indicators
· Conduct post-mortem analyses to identify learnings, surface optimization opportunities, and inform future content strategy
· Develop high-impact presentations for Peacock, Bravo, and NBCUniversal leadership, including strategic content recommendations, vertical deep dives, and data-backed responses to complex business questions
· Respond to ad hoc analytical requests with thoughtful, timely, and well-structured insights in partnership with cross-functional teams
· Lead sophisticated market and competitive research, leveraging first- and third-party data to monitor streaming trends and broader shifts across the media landscape